I’ve always felt the Canucks logo was busy / less scalable compared to other NHL logos, so I took a shot at a minimal version! LMK what you think. Happy Friday!

20 comments

1. My criticism is that you’ve taken all the life out of the design. It’s no longer recognizable as a First Nations inspired design, it’s no longer jumping out of a wave, and the colour reduction makes it bland and lacking contrast. I understand the intention but I would be livid if this change was made.

2. The minimalist trend in logos needs to die. (not taking a shot at you, OP but it is a trend amongst brands in the past ten years. See the Pringles logo controversy; or look up Corporate Memphis aka the “Facebook” flat design)

   I would like to see the logo in Frutiger Aero though and the Canucks logo is perfect for that. 😍

3. To be honest, that doesn’t work. The lower half (where it’s basically just a C) clashes heavily with the more detailed upper half.

4. Now it looks like a mean looking eel.

5. [same energy] (https://preview.redd.it/czrw5f8v3gn31.jpg?auto=webp&s=ad39b46bd36f31ab6930905cd7836b85d8bb4d8d)

6. Not a fan. It’s so simple the orca now almost looks like a seal.

7. That looks horrendous, sorry man.

8. Naked

9. I was curious what it would look like on a black jersey with an inverted logo, I don’t hate it… It’s almost spooky ghost whale now

   https://i.imgur.com/mCZkVEH.png

10. I’m tried of us having an orca logo when Orca Bay hasn’t owned this team in decades.

11. I like it, I wouldn’t be changing our logo, but I still like the design. Nice work.

12. The fact is the orca logo is just bad and no amount of revisions can change that. You’re right though – it’s not scalable. That’s not ideal. It also dumb that we incorporated a “C” into our logo when we are Vancouver and a “V” design of some kind would have been muuuuuch sleeker and original (too bad Vegas already jumped on that no-brainer).

13. Can you make a version with only the lighter blue (same as the jersey) as well as green and white? My criticism of the 2007 orca logo has always been that it has a different colour scheme than the jersey.

14. I don’t think making the corporate logo even more corporate is the way to go

15. This is disgraceful, u don’t deserve to call yourself a Canucks fan after making some bum ass shit like that

16. It’s a bad logo made slightly worse. Looks like a snake-whale now.

17. Bro made the logo look like a broken blue toilet seat

18. It sorta reminds me of how they created the baby Pokemon in Gen 2 (Magby, Smoochum, Elekid)

19. Like the initiative!

    Do not like the logo, sorry.

20. This aint it. The logos do not need to be super simple, especially in the NHL. The Pens and Yotes logos are both pretty complex, but are imo some of the best in the league. The basic C logo only works for the Habs because its been like that for a century.