Dallas Area Youth Hockey in the Spotlight Amid Concerns Over Costs and Access
Welcome back. All right, so for the second time today, I’m going to talk about the Dallas Stars organization. The difference is that the video I did earlier was about the on ice, the team. This is about uh off ice. This is about youth hockey. And this is a story that has really taken off on social media. So, I felt like I did need to do a video addressing it. It would not fit into just a news of the day type video. It needed to be its own video. So, the Dallas Stars have a monopoly on Dallas area youth hockey. And uh when a local association was trying to fire a couple of coaches uh because they had poor scores from parent groups and basically it sounded like they weren’t very popular with the players either. Uh the Dallas Stars stepped in. Uh the Dallas Stars basically uh sat down with the association head and said uh let me remind you where you get your ice from. Now, this quote was attributed to a Dallas Stars executive who denies that those are the words he used and that he said this in the meeting. Uh, but if you let go of a coach that Dallas likes, apparently that can lead to problems. So, the Dallas Stars, what they did after a couple of coaches lost their jobs, uh, was that they they took over. They took over those clubs. Uh, they they took over and they put those coaches right back in charge. and their statement was uh that the the coaches uh were not breaking any rules and they had good track record. So why why in the world would they lose their jobs? And uh yeah, so we’ll get into that a little bit. Uh the Stars in their defense say that they are a model for non-traditional NHL markets on how to grow the game and that USA hockey is very complimentary of how they run their local youth hockey. Although this is seemingly not an opinion that has 100% support from those in the youth hockey area around Dallas. Uh there are fewer than 3,000 ice hockey rinks in the United States. Um and this is because they’re they’re expensive. Uh an ice hockey rink is very very expensive. Uh but for comparison, I looked it up. 2766 ice hockey ranks in Canada. So, um, even though Canada has a population that’s usually 10 to 12% of the American population, uh, almost the same number of hockey ranks in Canada as the US. Understandable. Uh, hockey is a big part of the culture in Canada and there everything’s hockey everywhere. Uh, just off the top of my head, I know of four ice hockey rinks here in Abbottzford and I’m just thinking, well, wait a minute, one, two, three, I’ll say four, but there’s more than that. Um, but that’s and that’s listed by Arena Guide Canada, so I’ll trust them on that. They seem to have this this all figured out. And since it’s such an exact number, sure, 2766. Good job. Um, now the Stars have had numerous ranks built with public funds, and they’ve also bought others. So, as ranks struggle, and I’m sure that ranks struggle, um, the stars buy them up or they go out of business. uh and independent ranks have had a really hard time. And I do understand too with the economy being as everything is and and and with inflation being as everything is, some of the price increases or some of the fee increases I’ve seen here could be explained by some of that. Uh there were some fees that it looked like by my math had gone up 30% over the last 5 to 6 years. But for families, that’s tough. It is really, really difficult. And when you’re the Dallas Stars and your organization is valued at $2 billion, it is going to mean there’s some heat on you from parents, from groups, and from just from outsiders that it it doesn’t necessarily look fantastic for families to be basically broke because they’re putting their kid through through hockey. This is why I will never say, “Well, hockey players are grossly overpaid and they should just play for the love of the game.” Because these parents are paying through the nose to get their their their kid out on the ice. And most of these kids, of course, won’t reach the NHL. Uh may not reach the AHL or the ECHL. They are definitely playing for the love of the game, but they are paying for the love of the game as well. So, um, they took over a dozen high school clubs and then all of the fees were directly paid to the Stars. So, basically, they went in, they took over the high school clubs. Um, all of the coaches then became employees of the Dallas Stars. So, you can’t fire them and nobody can fire them. Uh, they also raised fees and then the one thing that seems to be a sticking point here is the fees went up and practice time dropped. uh practice time for some of these teams in Dallas being below the recommended practice time recommended by USA Hockey uh so that these kids are are able to advance and able to stay in in hockey shape so that they they have a chance. I mean these kids all have the same dream, right? So you want to give them an equal chance. Now the Stars claim that by buying up these hockey clubs and buying everything in the area that they’ve leveled the playing field including fees. So fees might go up in one place, they might go down in another. Uh they say that coaches pay is protected here and that it keeps coaches from uh losing their job to leaders with access to grind, which is an interesting way of putting it. Um, I I understand what they’re getting at here, but I don’t know how prevalent it is for a coach, and I’m I mean that I don’t know how prevalent it is for a youth hockey coach to be out just because of a leader with an axe to grind. Um, they also claimed that coaches were were paid more and that players paid less in fees after they took over. um they they kept the coaches due to their strong track record and no rule violations. That being the two coaches from the top. So that’s where that was looking for that on the board. Now the Stars also did not apparently honor there was 104 hours of free ice time at practice facilities. They did not honor. So parents weren’t expecting to pay this. Associations weren’t expected to pay this. and it build these associations tens of thousands of dollars for that ice time. Um, and so the families that got overcharged in this situation are getting $312 refunds for each season that they were overcharged, which parents in the associations are saying doesn’t come close to co to to evening that that out that they lost so much money in ICE fees. And ICE is pricey. It is uh one of the reasons why uh I don’t you know well why don’t we have an ice hockey game here. One thing is if I threw my own ice hockey game I don’t think I would get nearly the turnout I get for a street hockey game in Kquitlam. Uh because anybody can go out and pick up a stick and play street hockey. Not everybody can go out and skate and do all that. Not everybody has all the all the prerequisite hockey equipment. It’s expensive and then the ice itself is really pricey. Uh, so I I totally understand the the frustration people have with the cost of ice. So for this not to be honored and then the amount of money coming back isn’t what the the parents are all that happy with, it’s not great. Now, the Dallas Stars apparently own eight of 11 full-sized rinks within 150 mi of Dallas. So if you’re within 150 mi of Dallas Fort Worth, uh, good chance that if you go to a rank, the Dallas Stars own it. And they’re still building more. looks like they’re going to own as many as 10. And it it really builds that monopoly. Right now, for the Dallas Stars, they’re saying that the the practice time uh in part is to make sure everybody gets equal time. I have seen people too defending Dallas and how they do things on social media and saying that there were some that weren’t getting any ice time and now they are and that it kind of evens things out a little bit. But I do understand where parents are coming from in this one. Uh, the Stars also exclude teams from other ranks from their leagues. So, if you’re a youth team that plays in a rank that is not owned by the Dallas Stars, you may not be welcome in one of their leagues. Now, in some instances in this article, uh there are teams that weren’t allowed and then were, and there are some that still might be barred, but they have complete control over who gets into those leagues because they own everything, right? Uh the ice costs for traveling teams are up uh and practice time is down. So teams that travel in to Dallas uh their costs have gone through the roof and they also get charged for hotels. Parents being paid forced to pay for hotels uh that they don’t even want in order to get access to tournaments. You want to get into this tournament, you got to pay these fees included in these fees, a hotel fee. And if you’re not going to use the hotel, oh well, you still have to pay it. Now, in the article, it also mentions that those hotel fees are relatively common, but this is something that parents are bringing up, and it just feels like it’s all of these things rolled into one that if any of these one things were just on their own, it wouldn’t be a big deal. But it’s everything cumulatively that’s caused this level of upset. Um, one-on-one uh lessons have ballooned in cost. So, if you want your your kid to actually make it to the NHL, one-on-one training is important. They are going to need specified training, and they are going to need lessons in every type of skating you can imagine. And it is a lot of work. It is a tremendous amount of work. And I don’t care whether uh an NHL players on the first line, the fourth line, if they’re in the AHL, if they’re barely an NHL player, all of them have gone through this. And so I have full respect for any hockey player uh because of the fact that it is very pricey. It takes a lot of work and it’s a lot of dedication. But the parents have to have that dedication as well. And so the fact that these one-on-one lessons, which I was reading it was $55 to get a a a coach with four players. And now it can be as high as $200 for a one-on-one lesson uh for your your youth player uh to have a meeting with a a skating coach or strength and conditioning coach. uh in order to have these lessons. Now, rising energy costs are playing a role in the fact that some of these prices are going up and the Dallas Stars acknowledge that, hey, you know, this is this is part of it and we’re trying to do what we can for families. Dallas, it was apparently a 35minute interview that they gave USA Today. uh there were certain people that weren’t necessarily available, didn’t answer uh requests from USA Today for comment, but in general, they’re they’re trying to tell as much as they can here. Now, one thing that is always something to keep in mind is social media. Um I don’t know how many times on social media we’ve seen somebody put in a complaint or say something and it comes back to bite them. Apparently, if you complain on social media about the Dallas Stars monopoly or anything related to uh leagues run by the Dallas Stars, you run the risk of yourself being banned from the league. You run the risk of your kids being banned from the league. Uh there was a petition that was put up at one point and the man that put up the petition uh was told, “If your son wants any future here in Dallas hockey, basically take that down. Do what we tell you.” Uh there was another instance I saw in the article of somebody being told that for the next six months keep your head down. I don’t want to see any more posts and they will tell you to remove every post that’s critical of the Dallas Stars way of running things. So it’s it’s tough and it’s interesting too because the the criticism of a team I don’t think Dallas is alone here. I do think there are other teams that would take a similar similar point of view of if you’re going to criticize us, you’re not getting usage of our leagues and our our setups, but it is another example of how all of these things together add up to make Dallas not necessarily look great. Uh so parents are concerned. They don’t want to speak up because they don’t want to negatively impact their kids’ ability to get out on the ice and play. They don’t want to affect their kids’ ability to stay in these leagues and play in these tournaments because they’re paying all this money and they want to make sure that they’re getting back what they’re paying into. Now, there is a body that you could report these issues to, the Texas Amateur Hockey Association, but there’s a problem. Uh, it is heavily influenced or controlled by the Dallas Stars. Uh, four of the 11 board members were directly employed apparently by Dallas. Uh, a couple of them were were uh accused of corruption. One of them stepped down. Uh, one of them’s resigned. So, one stepped down as the the board president. Uh, he’s still on the board, though. And the other one has has resigned altogether. Uh, the Dallas Stars, when asked about that, are just saying, “Yeah, they’re no longer members of the organization.” Uh, but they were using their status to improve themselves. basically uh using it to benefit themselves in other areas. You’re not allowed to do that. Basically, there was some conflict of interest and so the Texas Amateur Hockey Association’s going through some stuff, but this is the body that you would report to. Uh if you feel like things aren’t aren’t being run very well in one of the one of those leagues that the Dallas Stars are running, uh basically you’re going to the Dallas Stars about how you’re not happy with what the Dallas Stars are doing. So, the odds of the Dallas Stars doing something to correct the Dallas Stars, they’re not great. The odds are not great that the Dallas Stars are going to do much about what you don’t like that the Dallas Stars are doing. Uh, there are also lengthy leases. So, one question is, so the monopoly that they have in place, is there anything that could challenge it? apparently and again I do recommend reading the article uh leng the leases these these teams have which can be 20 to 30 years it ranks uh basically it just makes sure that nobody’s going to come in and and compete with them at all and this could be seen as antitrust I think antitrust is the terminology for this here uh but basically it’s a monopoly on local youth hockey that they have the leases definitely helped these are arenas that once again were paid for by uh taxpayer dollars and then the stars pay it back over over a number of years, but they own those arenas and those leases are in place with with some. So, it’s a mess. Uh so, yeah, the parents get forced to pay for those hotels. The fees go through the roof. And I did see one parent saying, you know, it’s it’s like $30,000 for the year. It’s a lot of money. Uh, I I I do think that there was a video I did years ago on how it can cost you over $100,000 if you’re a parent to get your kid anywhere near the National Hockey League. To get them to draft age, it’s about $100,000. I would say with what I’m seeing in this article here, those costs have ballooned. And if it costs you $100,000 to get your your child to draft age and get drafted into the NHL, um probably I would say $150 $200,000 now for that to happen. It is a lot of money and it is tough because it’s not the same as other sports. You can play basketball wherever you can play baseball. I mean, there’s baseball. There’s there’s baseball diamonds all around this this city. uh and and it’s easy to play football and and to play these other sports because you don’t require ice, which hockey does. And you can go out and rollerblade, but it’s different. Rollerblading is definitely different than playing on ice. Um and uh Mike Selein, the founding member, founding board member of the Texas Hockey League, which is made up of basically associations in Texas and Oklahoma to try to try to give people an an option that’s not just the Dallas Stars controlled stuff. He said ice is gold and they control the ice. So basically, even though they have this association and they’re trying to build themselves up, that the ice itself is controlled by the Dallas Stars, which means that there’s only so much they can do. Um, so unless they’re going to build their own ranks, which most people don’t have the money to build their own ranks, uh, it it really is a matter of the Dallas Stars own all of it. And I don’t know what you do about this. If the Dallas Stars have have basically got these buildings put together and and they own them, they’ve got the leases on all of them, I don’t know what you do. Uh, for the National Hockey League, I don’t think this would fall under their under their umbrella. I don’t think Gary Bman’s going to be concerned about the youth hockey in in the Dallas area necessarily. It doesn’t affect the NHL one way or the other. And so, I’m not sure what the answer to this is. And it it is the one thing that, you know, I’m putting this all together. I’m thinking I I don’t know how this gets solved. I do wonder if daylight on this is going to change anything the Dallas Stars do and anything that any way that they approach this because clearly there is some resentment towards the organization. I would say some of it’s probably very much warranted and some of it may very well just be the economic climate that we’re in and Dallas passing along increases in their costs to parents to the associations and everybody else. I cannot imagine how expensive it is to run an ice rink, especially if it’s during the summer uh certain times of year, but definitely in Dallas, it’s a lot warmer there than it’s going to be in say Saskatoon uh when you get into November, that kind of thing, right? So, it’s going to be much much more expensive uh to keep an arena cold enough for ice uh north of the border than you’re going to have in the deep south of the United States. So, it is an interesting issue. I’d be interested to know your thoughts in the comment section below. as always. Uh, also let me know if if you’ve had some sort of um issue with with a local hockey organization and what other NHL teams might do this. Like I talk in news of the day videos about teams doing all this youth hockey stuff and I’m always really like that’s great. That’s great. They’re in the youth hockey business and they’re they’re they’re helping to to raise the next generation of hockey players. But clearly there’s an ugly side to that as well. And with what Dallas is doing, I wonder how many other organizations might be doing something similar. Maybe the same, but maybe very, very similar. So, let me know your thoughts in the comments section below. As always, hit like and subscribe in the event you may not have done so already. Uh, thank you guys so much for watching, for all your support, and we’ll see if there’s an update on this and if any of this changes or what kind of a a news release we get from the Dallas Stars. I haven’t seen anything official yet, but I I do think we’ll get something from the Dallas Stars at some point. Uh because this is clearly a big deal. Uh like I said, I’m seeing this all over and I felt like it needed a video today so we can have that discussion. But let me know your thoughts. Hit like and subscribe in the event you may not have done so already. Thank you guys so much for all your support. I will talk to you again soon.
Here’s the article that has the hockey world talking today. https://www.usatoday.com/story/news/investigations/2025/08/01/nhl-dallas-stars-texas-youth-hockey-monopoly/84289184007/
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39 comments
Businesspeople doing business things. People like to trot out the canard of "growing the game" whenever talking about non-traditional markets like these as though owners aren't going to act the same way businesspeople act in any other given situation.
Atlanta had practically no rinks, team-owned or otherwise, and when the Thrashers moved, plenty of advocates wished they'd been like the Dallas Stars.
I can only imagine how expensive it is to have a kid playing hockey these days –my parents thought it was expensive back in the '70's because I was a goalie
The Dallas Professional Ice Hockey Team. Taking away magic from hockey and screwing the fans since 1967. Im from minnesota so I will never call them by their team name. Buckle up Metroplex Tom GREEDlardi will demand a billion dollars in tax money to build a new arena in the next decade.
Blue Jackets own most of the rinks in central Ohio and haven't heard rumblings of them exerting control over teams and such
I am an adult aged stars fan, would love to learn how to skate but find myself unable to afford it. I couldnt imagine trying to pay to put a kid in the sport!
DFW native here. My 6yo son went through the Stars Little Rookies program this last year and the free 5-week program was incredible with a fully monogrammed Stars kit that blew us away. You could keep all the gear including the nice duffel bag for $250 after the program ended which is cheaper than piecing together a full get-up off amazon from what I could tell (still a steep buy-in compared to a soccer ball and gym shorts) but any follow up programs were exorbitantly expensive. My son liked skating, but wasn't really driven to keep going so staring down the barrel at something like $600 to keep the pads and book a few months of lessons was a non-starter.
Definitely feels like hockey in the US, much like a baseball or golf in some respects, is a wealthy kid's game.
texas youth sports culture is vile and this is a symptom of it. no sports from ages 6-22 can be for fun, everything is competitive
How they treat the men’s league is abysmal too. There’s nothing you can do when they own all the ice. I played travel inline hockey growing up because I couldn’t afford ice and which has even less full time indoor rinks but there was none of this. After joining men’s leagues in my 20s and dealing with the stars rinks leadership and their pompous douchbag attitudes Im glad that’s not the environment I dealt with for my 10+ years playing as a kid. The old saying, absolute power corrupts absolutely couldn’t be truer with the toxic leadership and way they treat customers paying them thousands a year on the low end. Travel ice was $20k when I was young so probably double the costs now and there’s zero appreciation for their bell cow customers. These non profit orgs and clubs do so much of the work that the rinks profit from too in terms of what makes these clubs successful it’s disgusting they’re treated this way and the Stars org should be ashamed.
I actually interned for the Dallas Stars Elite 19U girls team from 2019-21. Worked with Mike Salekin. Everyone a part of the 19U club was great, but looking back at it, some things that seemed a bit off with DSE as a whole seem a little clearer now.
This would be another example of social engineering. Ice hockey is in the "luxury aisle" section of sports, no doubt. I have a hard time believing many working class hockey families exist in the U.S. South. Another part of Gary Bettman's fiasco of a vision.
The Mafia Stars of Dallas… I already disliked that organisation. NHL should investigate and pressure those people out
gee sounds like mini trumps running the Dallas rink network
The NHL can't even keep up with MLS at this point. Gary Bettman's NHL has been a disaster. Ice hockey is a niche market sport. When are people going to learn?
Well I think it’s been a pretty common problem since organized hockey began.
In the Ottawa area in the late 80’s and early 90’s it was already 1500k per year before gas and tournaments and hotels and food.
That was buying new skates, and a few sticks every year and used other stuff.
It’s like 3-4K now.
This is house league in Canada.
It’s quite uncommon for someone from a lower income home to become quite successful these days in hockey.
The parents dedication is huge like Shannon says but money is the driver.
How is an NHL team getting into private Facebook pages? It looks worse when they are spying on opposition. Our local year round rink had to spend 85 to 100 thousand on insulation in Montana. It is pricey but still an hour and a half of ice time can be only ten dollars. That is affordable in this world. Maybe it needs to go to non-profit arena.
The entire sport in America is completely inaccessible and that’s exactly why it sits comfortably in like 7th place amongst American spectator sports. Playing AA hockey in Maryland like 15 years ago costed 1,000 dollars I can only imagine what it is now.
me and my friend have to sneak into every stick and puck since they raised the price to 22$ per hour. also my old league got removed and we had to join a dallas stars league which costs an extra 200$
Idk as someone who loves the stars and has family playing in the clubs beneath them… the rinks are very well run and, while expensive at times, we’ve never had issues. Just my experience. I think a lot of this is out of the stars organizations hands. They can’t eat all the costs
Hockey is expensive.
Vegas!
I like how this news broke on the 214th day of the year, and Dallas is the 214 area code.
This was in the news almost a year ago and I was talking about it in your comments and on every forum. I was the only one. Took people almost a year to care about this.
Scumbag behavior. Norm Green Sucks! Jr Stars should NOT be made eligible for USA hockey national tournaments. This is something the players and fans need to support.
Add a team Houston and add more youth rinks.
The DFW area has exploded in population over the last 15 years and more so in the last 5. I would like to see how many more hockey players they are accommodating and if those numbers have increased making them have to lower ice time to accommodate more people. Just a thought
Texas being texas
Cut the taxpayer subsidies.
All I know is, Mr Hockey Guy has been banned from Dallas rinks.
“We, the Dallas Stars, have investigated the Dallas Stars and we have found that the Dallas Stars have done nothing wrong”
So to my knowledge the Stars organization no longer have the hotel fees associated with their youth tournaments. This was being down by 3 guys that were managing the tournament side of things for the organization. They setup a personal business that was getting kick backs from the hotels. They then in turn required tournament enters to include the hotel fees associated to increase the amount of kick backs they were getting. Those 3 individuals are no longer employed by the organization and the hotel fees have since been removed. At least this was the case for the last tournament we did in Dallas. They do have a pretty heavy monopoly on the rinks in the area but honestly fees have not increased more than they have anywhere else. They do seem to have a bit of a social media issue though as I know several individuals that have been asked to remove posts or face consequences. I no longer play or support the StarCenter rinks for this reason. Unfortunately, the privately owned rinks in the area have their own set of issues. I now mostly deal with NYTEX and the Brahmas organization. Their youth programs are pretty solid with some excellent coaching. Prices are slightly more reasonable but hockey will still be a prohibitively expensive sport for most. That is not likely to ever change unfortunately and it seems to be a more significant cost here in the south to have a decent sheet of ice. As for taking over high school teams I have no knowledge on that front. The travel side of the organization is extremely expensive but for the top tier players it has been having solid results. Solid coaching and development opportunities but it will definitely cost a pretty penny.
Hockey is expensive in the US. I can't speak for anywhere else. I live in North Dakota, a more traditional hockey market, and we pay through the nose. Youth organizations have volunteers and do it for the love of the game. This type of corporate involvement can be so positive or negative. It shines a light on the company. What's the motivation? Growing the fan base and the sport? Growing control and profit? In our area of less than 200,000 people, we have 14+ sheets of full ice. We still pay $150+ per hour for 1 on 1 time. Compare that to DFW population, and we seem spoiled. A little local investment from business donors could double that number and wash the Stars out. The demand doesn't seem to be there.
Just another example of haves vs haves not
Im in Montreal and i can find like 10 arenas within an hour away from me
This is pathetic. Shame on the Stars organization.
Hotel fees are crock, apparently it's a big thing in American youth soccer too. It has absolutely nothing to do with providing accommodation and everything to do with making money off of parents. Youth sports shouldn't be run like for profit businesses.
I think you did a great job covering this! I’m one of the moms who spoke out in the article, there’s definitely a little more here and would love to chat anytime!
Get public money to pay for a rink, wait until it fails and goes bankrupt, come in as the hero and buy the rink for cents on the dollar.
I hate american capitalism.
I played in the Dallas Adult Hockey League in the years before the Stars arrived on the scene. I saw first hand how the Stars injected a tremendous investment into building arenas and making available sheets of ice for more and more competition. It was like night and day. I also know first hand that local rinks have a tough time breaking even in their balance sheet to keep their doors open. It is ridiculous to claim that the Stars are profiteering on amateur hockey. They are losing money and writing it off as the cost of promoting hockey. I am offended to see this terrific organization being castigated like this to the point the "hockey guy" needs to weigh in on this so negatively . Shame on You! Boo Hoo if you don't like a particular coach and want him fired! This sort of thing is always the sad fact in Youth Sports according to my experience. Good for the Stars to retain such coaches who have done nothing overtly wrong. Dallas should be very grateful to the Stars for being so generous in supporting opportunities for folks to play the great game of Hockey.
The U.S. South is street and roller hockey territory. A lot of time and money is being wasted on ice hockey (and for basically, no real reason).