Angry St. Louis Cardinals fans: SPOILED or Justified?

Here’s Prody Brazil. If you’ve got a future video that I should be doing or a topic that I should be covering here on the YouTube channel, phone it in and let me know about it. 8334 Brody. You leave a voicemail. I listen to all of the calls and I get to play back and respond to the very best ones like right here on a future video. Hey Brody, it’s Taylor from Missouri. I listen frequently. Thank you. I’m a St. Louis Cardinals baseball fan. I live in Missouri. There’s a lot of talk here about the Cardinals attendance woos. For the second year in a row, they’re going to draw under 3 million fans after about 30 straight years of being one of the top five drawing uh fan bases in attendance. Yep. And I I saw some statistics the other day about how teams that are doing much better than the Cardinals this year, like the Detroit Tigers, the Milwaukee Brewers, the Seattle Mariners, are barely ahead of the Cardinals. And I understand that when you’re used to top five and you’re down in the low teens, it it can seem staggering, but even some franchises like the Royals, which, you know, have been pretty much in a playoff hunt until up until now, they’re drawn 6,000 less fans than the Cardinals. I’m going to just take a stab at this and say that I don’t know that it’s necessarily a Cardinals problem as much as it is a baseball problem. feel like baseball attendance is down across the board. And what does baseball need to do? I mean, they’ve tried to do some rule changes to get casual fans interested to the chagrin of some of us old school guys, but do you think baseball needs to do more to fix it? And I also want to know, baseball’s kind of been number two solidly for several decades. Do you see them slipping below NBA or NHL as far as the number two sport in America? Thanks. Yeah, Taylor, I mean, you just gave me so many video ideas. Uh, I do think baseball is not number two. NFL is number one. I mean, college football might be number 1A or number two, and then basketball after that. I think baseball and hockey are closer than a lot of people think in this day and age. So many different things. We can talk about overall baseball attendance, and I will do that video later on, Taylor. I I promise you. But the first thing you bring up, the Cardinals topic and their fan base and how attendance is down and how the fans are really upset in St. Louis about this baseball team. I don’t want to say kind of all of a sudden, but it does seem like the last several years have been a big trend down. And in fact, let’s just pull up the bar graph right now to show you how attendance has gone. That’s what this video is going to be all about. The kind of demise of the Cardinals, but also how the fans seem really upset and to the point where have the fans been super spoiled for a lot of years and that’s okay. Like they’ve had it great and now they’re not used to this. or are the fans justified in their disappointment? And in this case, not showing up. Look at the attendance here. Pretty solid. I mean, 40 something thousand. And I think I started this 2005. That would be old Bush Stadium, Bush Stadium 2. So now in 2006, we’re on to Bush Stadium 3, the current brand new stadium in downtown St. Louis. And the attendance again had been great up until obviously 2020. It takes that huge dip. It goes to zero. like don’t mind that big uh sliver out of out of this equation here. But what you’re starting to see in 2021, that’s when fans came back. All right, so it’s not the number you’d expect. 2022, it’s kind of right back up there. 23, it dips a little bit. 24, it dips even more. And here’s 2025. My goodness, they’re averaging something like 27,000 plus per game this year to go from 42 to 27. I’ll take that line away. I mean, you can clearly see how we’re kind of just falling off a cliff right there. And suddenly after all these years of consistent numbers and a consistent bar that had been set by attendance alone, and look, if we’re gauging fan reaction to the the way the team has been run and to the competitive nature of the team and decision-m process, like what else could be happening in St. Louis that would cause that dip? There’s no other baseball team nearby. There’s nothing else that I can think of that makes a lot of sense unless ticket prices got raised by a ton. But I haven’t heard much about that part of it. And maybe some of that is true. So, let me know. If you’re a Cardinals fan, can you help me can you help me understand or can you explain what’s going on here? because I think I’m about to cover some things that are leading to absolutely this and how how fans are disappointed and how there was a game of a 17,000 attendance mark back in late August which was the lowest ever of this new Bush stadium. So I can name a a bunch of different things but let me know if there’s something specific for you because when we take a look at how the Cardinals have been spending there might also be something there. Now let me just take a step back. Spending does not always equal winning, but spending does open up the opportunity for your team to be good and have chances at the playoffs and extend a window. Like if you’ve got a young core of players and they’re going to be around for a while, you got to pay them so that they stay so that your team can have that window of competition for as long as possible. But in terms of spending, I mean, look, you can draw that upward trajectory there and that line, but wait a second. You might notice a difference there between 2024 and where 2025 is at. The payroll this season for the Cardinals got slashed about $60 million. Like, and again, it just went up up up. And maybe this is too high. Maybe at some points you regret that spending. And maybe this is the compensation for it. Maybe this is the question marks of like what about our regional sports network contract and deal like we’re getting 25 million less so we need to we need to cut our payroll a little bit or a lot of questions even last year’s attendance wasn’t good so we’ve got to cut we’ve got to end up down here versus being back up here close to 200 million I think they were 189 million I’ll have that exact number for you on the next slide but this drop is what has concerned a lot of people it’s given a lot of fans the reason to say wait a second what happened to our team? And it’s not just the payroll. There have been some trades that were made, fans weren’t happy about. There were some trades that couldn’t happen because of no trade clauses that that fans wanted kind of a clean slate, and there were players that could not be unloaded at this past trade deadline. So, that’s the Cardinals payroll. Again, it paints a picture of going the right way with inflation and trending with what a competitive team in baseball is. I mean, there’s a lot of baseball teams that are just consistently spending down here still, right? It’s the halves and the have nots or the try and the try nots, it seems like in Major League Baseball. So, I do understand the dip in payroll is why fans might be saying, “Wait, what what’s going on here? Are we not trying?” How about records in results? I mean, at the end of the day, this should be everything. And you may notice here, what I’ve done is highlight all the seasons with a winning record in gold there. That means just the one, two, three seasons here that are in white, those are the only seasons. And I know this one isn’t complete. I’m pretty sure the Cardinals are going to have a losing record this year, but if I’m doing the math, that’s three total losing seasons in the last 20 years. And they’ve also won a World Series here, won a World Series here. They made the playoffs five straight years here, four years in a row here. I realize they only won a single playoff game in the last 10 years, but look, they have been competitive. All this right here, they have been in the mixed in the mixed. They have been in the midst and in the mix of contention for regular seasons and beyond. And yeah, I get it. That’s a lot of wild card appearances and that’s a lot of that’s a lot of losing getting swept in in the NLCS in 2019, but they’ve been there. Okay, so you can see here kind of a quick fall-off. They’ve not made the playoffs in the last two years. It’s probably it’s going to be three years now, but not even a winning record this season. I’m saying here at some point when you’re a fan of a team, don’t you have to understand that these years come with the territory as much as those runs come with the territory as much as winning two World Series is great in the last 20 years. That comes with the territory. But I mean, are we are we really that down on this part or is it this entire part right here? What’s the part where Cardinals fans are really disappointed with how things are going? Is it the last two years or is it the last 10 years? I don’t know because I can’t see how they’ve they’ve fallen off so quickly. Here are some of the reasons I understand that they’re upset. One playoff win in the last 10 seasons. Ownership. I think going into this season, it was last winter when the Dit family said something to the the extent of, “Well, we know fans aren’t pleased. We know that they didn’t show up last year even to a certain degree and this year it’s obviously been even worse. But they talked about a number of things including the game day experience, improving the game day experience at Bush Stadium. And the fan reaction was, “Wait a second, this has nothing to do with the stadium or the amenities or the hot dogs you’re serving. This is only about one thing, the baseball team. Put your focus on the right thing here. Has nothing to do with the stadium. That’s not why they’re not showing up as they used to.” Yeah, spending last year went from $189 million opening day to $127 this year in 2025. Like that is that is a significant cut right there. $60 million from one year to the next. Now look, I’ve said it before and and look, there’s there’s not really shame in the $127 million mark. It’s not up to where they used to be. But the question is, should you really be spending that amount every single year? If you’re not ready to go for it, I’m okay with scaling it back some years, understanding there might be a lean or two years to try and get you to the next good year. And then you can spend as as much as your heart can or as much as the luxury tax can. But the point is here, I’m I guess I’m I’m okay with that so long as there’s a plan. But maybe there’s not exactly the plan that Cardinals fans can see so transparently. Like maybe it’s not all laid out on the table because even internally there’s this weird transition. Their president of baseball operations and their general manager John Mosa, he’s been in the GM and and president uh role since 2008. He’s been with the team for more than 20 years, but he’s being replaced at the end of this season by him Bloom. Now, this transition was announced at the end of last season to happen right now, a year later. And it’s not to say that John Mos has not been doing the job to the best of his ability. And but it’s just a weird situation. Normally, when you’re ready to cut ties and move on, you do. So, you don’t have like the year of turnover period where Heim Bloom figures things out. And I get it. Maybe there’s a feeling of like, what is this season? What is this year all about of transition? If you’re going to make the jump and you already know who’s going to get the job, why wouldn’t you already start going in that direction? And again, I’m not I’m not entrenched in the day-to-day of the St. Louis Cardinals operation, but I’m saying this from the outside. It’s curious. This is unique. You don’t see this happen a lot. And I think that’s for a reason. If you are going to make this switch and transition, unless Heiml Bloom doesn’t have the background or the pedigree that you were looking for and this year was kind of about getting him up to speed for that operation, okay, then maybe that’s it. But I don’t know that the fans are clearly seeing like exactly the game plan from the front office standpoint. And this season at the trade deadline, they traded away some good players, especially on the back end of their bullpen, but they also couldn’t unload some regular players of contracts that maybe they wanted to move on from. So, it was kind of a frustrating deadline. They were definitely not buying. They were definitely not standing pat. They were trying to unload, but couldn’t necessarily get rid of all the pieces that they wanted to move on from. roster moves, lack of direction. I get all of this lack of success, losing record, but again, only the third losing record in the last 20 basically plus years. So, I get the reasons. Like, I I understand why fans might be upset, but is it justified or have they been a little bit spoiled? Is all of this anger like so quickly? And I’m I’m somebody who understands that when fans are upset, they send their message by not showing up as much or they’re not as interested anymore. That’s just human nature. We all get that. But it happened so quickly in St. Louis and to such a significant degree. August 25th of this season, this past season, this current season still, uh, when the Pittsburgh Pirates came in for a series opener, the attendance was 17,675, the lowest recorded announced attendance in Bush Stadium 3 history minus, and I’ll put the little Oops, forgot to forgot to put the star there. I’ll put the star there because we’re talking about non-COVID, non-pandemic seasons, but yeah, the lowest attendance in the stadium’s history in 20 plus years happened this year. And again, this season’s only the third losing season in the last 20. Take a look at the Pittsburgh Pirates. They’ve only had three winning seasons in the last 33 years, and they’re not showing up either. They’re they’re very frustrated to a large degree. I’ve made plenty of videos about the Pirates fan base, but the point is here, the Cardinals are on the right side of of a track record and the right side of where things have been. spending and if that’s if that’s the main thing, spending doesn’t guarantee you to win. It only keeps your window open. Change is undoubted undoubtedly coming. Like you can understand the transition that’s going to happen. You can be upset by it or you can question why the fact that it’s a year process of transition. I question it too, but change is coming, right? Different people maybe different motivations and hopefully a different direction. So, it brings me to all of this at the very end of the conversation, which has probably gone on too long already. Are Cardinals fans, have they been spoiled and are they reacting too quickly here? Or is all of this justified because of the things they see they know are not right? They’re calling it out. They’re not even waiting very long to call it out. You let me know. Are you a St. Louis fan? Are you just a a baseball fan who’s watching the Cardinal situation? Let me know what you think about all this in the comments section below. Also, thumbs up while you’re down there. Don’t forget to hit that subscribe button. I would definitely love to see you back here next time.

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47 comments
  1. CAN YOU JUSTIFY THE DISDAIN FELT BY CARDINALS FANS?

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  2. I am a Cardinals fan. It is my understanding Chaim Bloom was brought in to rebuild the player development system and the farm clubs. That will no doubt take time to pay dividends on the field in Busch Stadium. Therefore, the fan base is restless after the down seasons since 2022 and not seeing more immediate results. There was also a significant downturn in the TV broadcast revenues since the Bally Sports network bankruptcy in 2023. Two reporters who do in-depth Cardinals' coverage right here on YouTube are Katie Woo (of the 'Athletic') and Bernie Miklasz (formerly with the 'STL Post-Dispatch') and they can probably give a better and more detailed explanation.

  3. It has to do with how competitive the team is. The Cardinals generally don't go through any long droughts (5+ years) of being a playoff contender which helps support consistent interest and season ticket holders hanging on. Some of these teams like the Royals haven't really been all that competitive over the long term and it takes a while for a season ticket base to build back up to help minimize the substantial dips.

  4. feel bad for Chaim Bloom. John Mozeliak didn’t know what to do with the roster in his last year before Bloom takes over, and now he’s leaving Bloom with a disappointed fanbase resulting from his indecision

  5. The Cardinals are basically the NL Yankees so they are somewhat both spoiled AND justified. Spoiled from all the winning seasons and expectations but now they've been hitting the lows from the recent seasons they're demanding more from ownership, as they should tbh.

  6. You'd need more graphs and regression analysis to figure out the trend here, e.g., ticket inflation vs. payroll, and deeper into local economics. But the caller proposed something that I, as well as others, have been saying for years. Fans all over are pissed at MLB. You now have stratification to the point that you have classes of teams: the regal ones – LAD, NYY; the bourgeois teams – BOS, CHC, ATL, NYM; the merchant class teams – HOU, TX, SF, DET, LAA (and normally I would put STL in this class too). Every other team is treated as peasant class – or in the case of the Orphan A's, as an untouchable. There are some court jesters in the pack (MIL, TPA) but still playing on the third or fourth economic level…MLB owners are far and away the most capricious, elitist, and entitlement theory bunch in pro sports worldwide (other than perhaps F1). It's their legacy. They have what they still call a "farm system", and indeed treat it like a plantation. And they also seem to be the most disconnected in terms of understanding how valuation is derived – fan satisfaction. A lot of these owners are trust find babies. MLB teams are just a toy to them. Fans aren't so much hating on their teams as they are the entire league…Let's plow this relic under and rebuild baseball. Go Ballers!…

  7. Growing up, baseball was on local tv, (KTTV for Dodgers and KTLA for Angels), once this went away it certainly made fandom more difficult.
    Thankfully there is radio.

  8. I was passing through St. Louis last summer. Decided to check Busch off the list. Bought a ticket for $0+$3 in fees from Stubhub (to be fair it was a weekday, day game). Lowest attendance game I think I've been to, and I went to Olympic Stadium in Montreal a few years before the Expos moved. Locals told me fans we not happy with the performance of the team (slightly under .500 when I went).

  9. That all time low vs Pittsburgh actually got beat on tues sep 2 when the A's came to town. I got second hand field box tickets 1 row off the field for $14 apiece i believe. It was apocalyptic.

  10. Brodie- a thing that plays into this is that attitudes toward taxpayer support of private organizations have really changed over the past 10 years. Fans have become wise to the tax incentives and other sweetheart deals the Cardinals have been privy to, and realize the team should be paying the fans to show up, not the other way around. We've seen this play out to some extent recently in the efforts of teams to fund stadiums on the other side of the state. The firing of Shildt, after a season with a 17-game win streak, and without a thorough explanation, was also a big turn-off for a lot of Cards fans. Really exposed the front office as political in nature.

  11. My brother lives in Ballwin, and every year we try to go to a Cardinals-Cubs series. I like the Cards ballpark, their fans are good sports, but you can tell the enthusiasm has waned, it is getting more expensive[I've been to ballparks all over the country, and it's not cheap anywhere]and if you don't keep bringing in good players[farm clubs and free agency]to build a core of players, it can go south in a hurry.

  12. Ticket prices are through the floor. You can’t give them away. Last summer I bought tickets for .99¢ last summer on many occasions and those are always available. They sell a 30 dollar a month pass to the ballpark too

  13. The Cardinals have been spoiled with success, but the fanbase is justified to be angered with the organization’s lack of transparency on direction when it was clear they needed to rebuild after 2023. Mozeliak has long overstayed his role b/c player development, especially on the pitching side, has taken a nosedive over the last decade. Relied too much on major league vets and deviated too far away from their homegrown model that used to be one of the league’s best.

  14. Looking at this from a Jays standpoint, the Cardinals look like our teams in 2017-2018…they aren't good enough to compete, but they aren't bad enough to go full rebuild/youth movement. That means that management can't sell wins OR hope. That reduces the stadium experience to "a game featuring a team going nowhere vs. a different team that may or may not have a direction itself." You either need to commit to the tank and selloff or spend to compete, but you can't try to find a middle ground. There isn't one.

  15. Theory: In recent years, Cardinal fans expect a playoff team each season, and when it looks like it's not going to happen, a significant number of them stay home. Cards (75-79) rank #19 in MLB average attendance in 2025 at 27,608. Conversely, the Giants (76-78) is 36,124, Braves (72-83) is 35,898, Angels (69-85) is 32,201, Rockies (42-112) is 29,996, so it doesn't appear a significant drop in attendance is a league-wide issue…?

  16. Baseball has been on the decline for awhile. They need to help their middle and small markets badly. Get a hard salary cap with a floor and weed out all the cheap owners only wanting to make money.

  17. The man that the she’s talking about is a dumb simp. That man should have been able to tell that she doesn’t like him just by looking at her actions. The truth is, that man knew that she didn’t like him, but he was trying to buy her love. I don’t care how much you love someone, you should NEVER be in a relationship with someone who doesn’t love you back. Feelings must be mutual for the relationship to work. If a woman doesn’t like you like that, then why is she with you? [money, resources, handyman skills, lack of options, transitional relationship, etc]. Even though this woman is a piece of crap, I don’t blame her. The man is to blame.

  18. Cardinals always had one of the best organizations when it came to new players and development and were always competitive..When the fans get used to winning and it stops they tend to rebel

  19. Cardinals fans are lucky compared to us Angels fans. Arte Moreno sucks as an owner. The last time they got to the playoffs was 2014 and they were swept by the Royals in the ALDS. We need a new owner. Arte spends a lot of money but he wastes money on players he didn't really need. He signed Anthony Rendon to gigantic deal when he needed a lot of pitching. Arte refuses to spend anything on pitching and he won't spend the money it takes to hire great coaches who can develop pitchers.

  20. We want our ownership to give a crap about the team. Period. DeWitt’s comments didn’t help. Mozeliak should have been let go years ago. We just have no consistent direction these days. They managed to kill off the Cardinal Way.

  21. The economy is collapsing, the middle class is being killed and the avg Joe isnt spending 1/6th of his entire spending budget for the month to watch a losing baseball team play a game the can watch pirated for free.

  22. Your bulletpoint list reasons to be upset is pretty spot on. You are correct that the Bloom understudy period is weird. The only correlary I can draw as a Cardinal fan is to when Luhnow was hired in 03, and he had a similar understudy period before taking a position that had a name on it. The difference is Luhnow came from outside of baseball. The similarity (hopefully) is this is DeWitt's way of searching for someone who can understand the problems in the organization and come up with a system to fix it. If you want to put on the tinfoil hat for a minute, you can imagine a scenario in which DeWitt and Mozeliak "know where the bodies are" in relation to hackgate (2015), and that's why mozeliak gets to "ride it out on his terms." And yes, 2015 is about the time the "luck" ran out and the fans became more angry. It is important to note we were indeed very lucky from 2000-2015. You can credit LaRussa or Jocketty, or Dave Duncan. They all deserve recognition. However, there is a bit of luck involved in having a 13th round pick become a top 5 player of all-time (Pujols). Also, having a 29 year old reclamation project turn into Chris Carpenter. And let's be real, if the Cardinals didn't hit that miracle run at the end of 2011, Cardinal fans may not have even looked back on TLR so fondly (the 2011 season, as of August, seemed to be going the same way as the "gutless" 2010 team)… and then fans wouldn't have been referring to the 2013 team as "Matheny winning with LaRussa's team" (or was it… Mozeliak winning with Luhnow's team? Considering that roster was flooded with young pitchers who were not even part of LaRussa's 2011 team)…

  23. 2 issues:
    1. the Midwest economy stinks right now. The only people with money in the Midwest are older folks with great pension plans, and they can easily go watch the Cards. For everyone else, a trip to the ballpark requires major sacrifice.
    2. The team is just boring now. The typical Cardinal fundamentals are gone. They can’t bunt, they can’t hit the ball to move a guy over, they can’t run the bases smart, and starters can’t get through 4 innings. It’s not crisp, Cardinals baseball. We’re just like every other boring MLB team now that tries to strikeout 17 batters a night and hit a 3-run home run every inning.

  24. The Cards win at home and lose on the road. Paying to see a winner is not good enough. The fans see middle of the pack standing. Playoffs are expected more often than missing out on October

  25. Ownership slashed payroll yet increased ticket prices. It was sad to see no opening day sellout yet the Savannah Bananas didn’t have a problem selling out Busch Stadium for their visit. This is how low this once proud franchise has sunk.

  26. I fully support the Cardinals fans possibly voting with their wallets. That may not have worked here, but ours was a very specific situation. The Cardinals aren't going anywhere, and withholding your hard-earned dollar is probably the only language their billionaire owner understands.

  27. Just take a look across Clark Street. They are more concerned about their real estate than they are about the Cardinals. Good thing bow tie man is out. Surprised Cincinnati boy hasn't put in one of his Arby's in ballpark village.

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