Scotiabank Arena is one of the VERY few corporate named arenas that has special branding for the Leafs and Raptors to suit their colors, yet they never use it on the ice. Hoping they might start because this looks much better than the red letters.
Edit: To reiterate, Scotiabank created this team specific branding when they took over naming rights. They seem to be on board with altering their brand for the teams.
3 comments
Scotiabanks colours are red ….. this looks worse than what we already have
I like the idea of blending with the team colours but brand is everything these days and Scotia wants that red to contrast and stand out to get its 40M worth.
Doesn’t matter what color the Scotiabank logo is while all the other ads are different colors anyway