The Bulls are completely absent from the national talk shows or the TNT (now on ESPN) crew. When the NBA podcasts talk about the Bulls, it's usually to mock them or express confusion about their plan.

If I were Michael or Jerry Reinsdorf, this would all be concerning. But I'd also be very, very rich, so I guess I'd be more concerned about other things like Scottsdale sunsets or the White Sox's next pitching coach.

As the Bulls prepare to open another season this Wednesday at home against the Detroit Pistons, they aren't quite an afterthought, but it's close. The passion they used to incite, for good or bad reasons, is waning. The two sports talk stations in town see little reason in talking Bulls, especially during Bears season. In casual conversation, Chicagoans are more likely to complain about the team’s shortcomings (and the Reinsdorfs) than they are to show fervent interest in the team.

The online diehards will continue to invest time into the minutiae surrounding a Bulls season, if only to have something to complain or dream about. Meanwhile, the Bulls business types can ignore the outside noise, because the team fills the United Center thanks to corporate fans, people who like a night out at the game (which I believe is the biggest slice of the crowd) and the fans who either don’t care about the results or are there to root for the other team. It's why the Bulls don't want to tank. The goal from up top is to provide a product that fills dates in a large arena, which was really the origin of the league in the first place.

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31 comments
  1. See you at the games and thanks for watching. See you again next year for the same outcome.

  2. It’s so dumb that 90% of the time the criticisms just boil down to ‘they don’t tank’. Tanking sucks, sorry. Why should a GM get to sit in their ivory tower thinking of the best ways to lose while players give what they got on the court? We tried tanking already and look where that got us. 3/4 of the conference finals teams didn’t need to tank to get there. 3/4 were also small market teams.

    Sports leagues shouldn’t reward teams for losing, I would rather see good young talent go to teams who are on the verge of being playoff teams but need an extra push. Instead the young talent just rots away on teams who continue to tank year in and year out.

    Advocating for a tank is quite embarrassing, if you live your life giving up whenever something is hard, go ahead and live your life that way. But it’s disgusting people think that’s a good mindset to have in sports. I would rather have the worst pick in the draft than 1OA.

  3. Hell No!

    Only excited for Matas’ sophomore year and continued development from Giddey, Ayo and Coby.

  4. No, of course not. But until Ownership changes, this is what we’ll keep getting.

  5. Using Pwill in any sort of Bulls media content has to be a troll. Like i said before i dont wanna see no more than 30 wins, ownership cant do shit for us might as well leave it up to the lottery balls

  6. I just watch for Matas.

    The truth is, this team is desperate for a franchise player, but we can’t sign, acquire or draft one because the owner is cheap and FO thinks building a team with 10 good players is the recipe for success. My biggest gripe with bulls is that we’re a fucking hig market team yet for the past decade we’ve been irrelevant. Having the cornerstone of your team is what makes a city believe again, but apparently they don’t care so why should the rest of the fanbase bother at all.

  7. Excitement zero. Just over it as all my teams in various sports are mid for awhile now with no direction

  8. The NBA in general isn’t quick to crown teams or players. No ones ever going off on that far off a ledge in their predictions.

    Jokic had to win 2 MVPs before sports media seemed to take him seriously, and yet still doubters remain.

    In baseball no one has a problem celebrating Othani and declaring him the best player ever.

    In the NFL you can be the Bears at 5-12 and have an entire city be optimistic about your future. Yes the Bears are young, so are the Bulls. And the Bulls young pieces to date have actually been more successful.

    The Bulls won’t get any credit or love till they do more in the playoffs, and then once you get there there’s increased levels of scrutiny (see Orlando and Detroit). You can go from young exciting team to “never actually good enough to matter” real quick in NBA circles.

    AKME took a very aggresive approach when they first got here and it didn’t work for a number of reasons. People complained and said “you have to be patient”

    Now they’re take a more patient approach and people say “what’s up with the mediocrity and treadmilling – do something already”

    No one’s ever happy. People love to complain.

  9. As a former die hard, I grew up watching them through the late 80s through the 90s and all of the 2000s/2010s iterations. I honestly have never felt this apathetic about them in my entire life. I refuse to watch them on TV (but will on unapproved sites about 6-7 times a year) and have pretty much stopped buying anything Bulls related. I’m probably in the minority but I just don’t care about this team very much any more. I get most of my updates from here and radio.

  10. I have virtually no excitement going into this NBA season. Something that hasn’t happened in a long time for me. The directionless middle of the pack, no desire from anyone in the organization to go beyond mediocrity has finally jaded me.

  11. shut the fuck up lol

    this team should be fun. could beat 39 wins too, who knows?

    we could easily end up feeling hopeful after 82 games are in the books.

  12. I’ll just rewatch the 96 season and relive the glory. The present is too…whatever this is.

  13. Id say there is a huge difference in a 39 win team featuring Zach Lavine desperately trying to get in the playoffs & a 39 win team featuring the youngest team in the league that’s in rebuild mode with upside.

  14. Have you not been paying attention to all the Chicago sports teams they’re all in the same cycle of just putting enough money into the team to make them look like they’re trying to be successful but in the end they’re just trying to get you to spend more money on the team and put my money in their pockets while spending the least amount of money they can. Cubs made a trade got 20 million tooken off the books and then never reinvested in the team so come playoff time we only have three starting pitchers and we lost because they didn’t invest that 20 million in pitching they just pocketed it

  15. The Bulls have a bleaker future than Jerry’s other dumpster fire, the White Sox who have lost 220+ games in the last 2 seasons

    I’m actually not sure how there’s any diehards left out there that can stomach this slop year after year. I’ve watched probaby like 5 games combined the past 3 years because there’s zero entertainment value in watching a team content with being mediocre that has zero shot of winning now or in the future.

  16. Im not and im done supporting this team. I will always love my Bulls and will keep an eye on their season, but more from afar. I’m done with moves that don’t really do anything just keeps us where we are. Done with the mediocre seasons where we see some games where we look decent but then go on a a stretch imitating the Bobcats. DONE with winning 30 something games and a play in exit.

    And im so done giving my money and time an organization that doesn’t want to win. They keep us where we are on purpose because we Bulls fans are like that and because of the mystic the logo has across the world.

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