[Charania] Golden State Warriors star Stephen Curry and Under Armour have parted ways, ending their longstanding partnership. Curry’s standalone endeavor Curry Brand will move forward independently.

46 comments

1. Did Under Armour accidentally hire Nico Harrison and tell him to give a presentation to Steph?

2. Woahhhhhhh Big Baller move by Steph

3. Steph got too big for UA is kinda wild

4. Somewhere Nico Harrison is smiling…

   I hate it. Fire him again!

5. Somehow Nico Harrison is involved in this

6. What did nico do this time

7. UA does basically nothing to promote Steph, might as well.

8. Considering UA has dropped the ball a ton on Steph’s promotions at times this isn’t a shocker

9. When the athlete bigger than the company 

10. One of the few athletes who can leave a major brand and maintain, if not possibly improve, their brand. Interested to see what happens next for the Curry brand.

11. Signing with BBB.

12. Didn’t he just sign a long term deal with them a couple years ago? Seems like something is going down with Under Armour and they’re letting their most popular athlete get ahead of things.

13. I mean if anyone can go independent on the shoe scene it’s Steph

14. Wonder if Nike pick him up

15. They did nothing to promote him,  good move by Steph 

16. Don’t look now but I heard Steve Ballmer just started a company called “Inspiration” to help get Curry to sign with the Clippers. Their slogan?

    “Look at Curry, man. So inspirational.”

17. Under Armour’s downfall needs to be studied

18. Just a reminder that the Curry 2 shoes were top 3 in sneaker sales to kids and then UA completely fumbled the bag with how they promoted the shoes and the Curry 3s that were ugly as shit

19. Under Armour does seem hella dead now that I think about it.

20. Steph making cat food?

21. Nike/Jordan executives are hard at work right now

22. one flagrant and he’s gone

23. can someone check where Nico is

24. [Just saw this commercial last night. Must have been pretty good for him to change.](https://youtu.be/pONa8nrKxlU?si=jzEv3ctbhli0INlt)

25. Honestly, Under Armour has been doing a poor job marketing Curry in recent years.

26. Under Armor has been in crisis for years, I’m surprised that they stayed with Steph for so long. People like to talk about the downfall of Nico Harrison’s ex employer, Nike’s, but under armor is truly a dying brand under inept leadership.

27. UA just doesn’t seem relevant anymore.

28. that nike deal is gonna be worth a shitton

29. I wonder if either Nike or Jordan are going to try to reach to Steph.

30. Damn, hope Steph will financially recover from this

31. Just hand him the blank check now Nike

32. Does De’Aaron Fox go wherever Curry goes? How does that work?

33. Nike: “hey big head… Nico ain’t around no more 👀”

34. Bout fucking time, not sure how any CEO at UA can keep their jobs after consistently dropping the ball, pun intended, on marketing a generational talent with little to no baggage.

    Still annoyed Night Night wasn’t plastered everywhere after his finals run and the Olympics

35. UA feels like it’s made a pivot (knowingly or unknowingly) in recent years to being more and more right-wing coded and they lean super heavily into a lot of camo designs and the like.

    Don’t think the same audience of people watching the NBA are people buying UA stuff.

36. Curry Brand sounds fucking atrocious

37. Unbelievable, how could Nico do this?!?!?!

38. Do it Steph. Sign with Crocs. Don’t be a coward. DO IT

39. Yeah I feel like New Balance somehow managed to market Kawhi more than Underarmour marketed Steph

40. Imagine fumbling Curry when he’s 90% thru his career lol

41. Inb4 Steph signs with Hoka and becomes a marathon runner lol

42. Holy shit, he might actually get a shoe commercial now

43. Nike going after him telling them they got rid of Nico

44. Curry Brand sounds yummy.

45. Can I bet on lululemon picking him up?

46. This made me realize once again that Nico was the one who screwed up Steph going to Nike