Where do you think (or wish) Steph Curry would ultimately land with his next sneaker deal?

EXTRA: Which brand do you NOT want him to go & sign with next?

19 comments

  1. My hunch: It won’t be the usual top brands. Gonna go for a wild prediction here and say ON enters the basketball sneaker game with Curry.

    My wish: Jordan Brand. Make some cool commercials with MJ & Luka.

    HELL NO: I hope he doesn’t go to the likes of Li Ning, or Peak or whatever. Their shoe designs just suck.

  2. New Balance, they want to pivot from Kawhi as the face of their basketball line and Steph is their golden opportunity.

    I don’t think Nike or Adidas would be okay giving the Curry Brand™️ the kind of autonomy he expects. New Balance would be more willing to do so imo

  3. It’s insane that the shoe he wears matters. Remember Wilt’s big shoe deal? Yeah, me neither.

  4. Considering that it’s Curry Brand, and not just Steph, I think it would be cool to see him sign with New Balance or Puma (heck, maybe Reebok).

    Considering all he’s done at UA, I don’t think he wants to go to a brand with a bloated roster of athletes, like Nike or Reebok, because he’s trying to do more than just push shoes.

  6. I hope he signs with Nike for the Nike whistle. It’ll automatically increase his chances of winning another championship.

  7. It has to be Nike, especially with all the crap UA has been talking about his “marketability”. Curry needs some epic commercials from Nike to give it back to them

  9. What baffles me is that he gets to keep his brand and there’s new shoes coming out in 2026.  Wouldn’t it be in his best interest to continue wearing the Curry brand?   Seems like he doesn’t get a cut of each shoe sold and/or he’s pissed at UA…or not thinking business.  If he wears continue to wear the Currys it’s a huge vote of confidence for the brand: I could wear any shoe I want – I’m still rocking these.  Instead Nike is getting free publicity 

  15. So Steph changes shoes frequently during the games. I wondering if he is testing them out to see what he wants in his own design? I know he did this sometimes with his UA shoes, but this season it seems he is doing it more often.

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