"Unlike the dysfunctional, cheap, and largely irrelevant Arizona Coyotes, the Mammoth franchise has charisma – this inherent likability – because it's in capable hands. The Smith Entertainment Group has created a palpable buzz locally and nationally through thoughtful reveals of the nickname, logo, jerseys, and mascot. Ownership has done exactly what various Coyotes owners didn't do by renovating the home arena, building what Armstrong calls a "state-of-the-art" practice and training facility, and allowing the GM to spend freely on players."