White Sox are MLB’s BIGGEST “Sleeping Giant”?

Here’s Brody Brazil. The voicemail line is always open and ready for you at 18334. Brody, I literally listen to every single message you leave and then I get to play back and respond to the very best ones. Hello Brody, this is Nick from Oregon, Ohio. I just want to say that I am a huge fan of your channel. I love your updates, love your insights. Thank you. Um, I was kind of thinking about the White Socks and how, you know, there’s a lot of rumors about them maybe going to Nashville or right or what have you, but you know, I was thinking that if the SBS get control of them after Rinsdorf and they they keep the team in Chicago and they pump money into it, if if the White Socks are not some sort of potential like financial sleeping giant because you look around the rest of the any, you know, the Cubs obviously are national brand because of WGN and the the Chicago Bears are a, you know, one of the most popular teams, most story teams in the NFL with, you know, great fans and traveling fans and, you know, the Bulls with Jordan are still a popular NBA franchise and the Blackhawks are original six. But, you know, the White Socks, you know, I feel like could also potentially be that. uh you know they play in a division with four small market teams and they could in theory if there’s no you know salary cap of course you know outspend everyone not yet you know consistently fund the payroll and with great players and you know kind of run rough shot over the American League Central for a decade and over the years you know create a national audience and you know you know get a stronghold as well in Chicago as well. I just kind of want to get your feedback on that or if you think that’s, you know, silly. Um, once again, I appreciate your your response if you if you make a video on it. Uh, love your channel. Uh, have a good night. Bye, Nick. First off, I didn’t even know there was an Oregon, Ohio. I had to look that one up. And sure enough, it’s centrally located. Like, you are close to a lot of big name cities and major sports towns. So, Oregon, Ohio seems like a nice place to be. Um, I think if you’re going to put it this way, we can look back on the White Socks and say, uh, one of the biggest disappointments in baseball history, like over the course of more than 100 years. I’ll explain that in just a second. But Nick, to your point, spinning it forward, yeah, Sleeping Giant, like the potential to do some insane things that this franchise has never seen before in the future if run the proper way and if luck starts to break in their direction a little more than it ever has. And I just want to say this from the start. I love Chicago. I go there semi often. I’ve been there at least enough to understand what the city’s all about. Great place to visit. Great sports town. Love so many things about Chicago. This is not a disc video against the White Sox. But when I put what I’m about to show you here up on the screen, you might think, “Wow, this guy has really run through the White Socks laundry list of all their failures and all the things that are wrong with the franchise.” But I think like if you’re truly a White Sox fan, you’re probably going to agree with me on all these things, like hear me out. And the way I’m going to pitch this, I know what you’re seeing on the screen. But it has been a very disappointing White Sox franchise. They almost never meet the potential that they could in this town, with this market, with these fans, in this area, all of the above should have them in a way different spot than they have been for the last Yeah. basically 100 years minus 2005, which we’ll also get into in just a second. their current ballpark, right? New Kamiski or uh US Cellular Field or Guaranteed Rate Field or just Rate Field as it’s now called rate field uh was the last one built in 1991 right before Camden Yards. Meaning that when every team got a brand new stadium that was an oldtime ballpark field and it had the dark green seats and the brick and it felt like an old cathedral but it was new. Chicago South side of Chicago fans, they missed out on having that old school ballpark for all these years because Kamiski, well, the new stadium in Chicago was the last one before they went to the old style ballparks in Baltimore. So, they just missed out on that. That was unfortunate. Again, we can go back 30 years. It’s not like we have control over that now, but it just goes to show you how close they were to having something even a lot cooler as their home ballpark. to your point about the division they play in right now. The AL Central has Cleveland, Detroit, Kansas City, and Minnesota. And Detroit and Minnesota in terms of market size and maybe the ability to spend is up to a certain degree, yes, but nowhere near what a Chicago team should be spending. A Chicago team should probably not be 28th out of 30th in major league spending. And we can also talk about their recent success or lack thereof in a second, too. But that’s a great point. The White Socks play in a division where every other team is smaller market. Again, I don’t mean to diminish Detroit or Minnesota, but Kansas City and Cleveland are not big media or sports markets. Not not like as in uh fandom. I’m just saying in quantity of people, market size and sponsorships and ratings and all the above, revenue, opportunity. And it only took in the AL Central, it took only 88 wins. The Guardians won the division with 88 wins in the regular season this past baseball season. So, like it’s a winnable division. It’s a platform for success. If you’re the big town Chicago White Socks, you should be having a lot more success there. Instead, not even close. Chicago is the third biggest MLB market. And granted, you are sharing it with the Cubs, and the Cubs are more popular, and the Cubs are always going to be kind of like number one baseball-wise in Chicago. I get it. But there is a large sprawling area in Chicago and outside of Chicago. There are plenty of baseball fans to go around. You can do quite well if you’re the White Sox. There really should be no excuses there. We already talked a little bit about spending. How about on the field? The White Socks have lost 100 plus games, four times in the last seven full seasons. I’m excluding 2020 for obvious reasons. 100 plus losses four times across the last seven years, including these now last three years in a row. At some point we got to look at that and say how often in baseball does that even happen in these modern times can you get yourself out of that? How can you how can you just start with not losing a 100 games every year? Four times in the last seven seasons to lose a 100 is almost hard, let alone lose 120 like they did two years ago. You almost have to try to do that. So on the field success has been bad, but that’s not new. The White Socks have made the playoffs eight times since 1918. More than 100 years ago. Eight times since 1918 have they qualified for the postseason. They won three postseason rounds. You know when they did that? Only in one year. All three rounds to win them the 2005 World Series. Every other year they get to the playoffs and they can’t advance. But eight playoff appearances since 1918. 1918? Are you serious? 1918. Eight playoff trips. I know teams that have made the playoffs eight times in the last eight years or 10 years. How many years in a row have like the Yankees had a winning record? Like 30 plus years of just a winning record. And these are the White Sox that can’t even make the playoffs more than eight times since 1918. All right, I’ll move on. There’s also the new ballpark situation. There is this beautiful site on the South Loop called the 78, a a plot of land that is remarkably untouched with a skyline view and it’s right on the Chicago River. And can you imagine taking a water taxi from right downtown the heart of downtown like Michigan A and going to a White Sox game. Oh my gosh, it would be beautiful. But the team can’t strike a deal with anybody privately. They’re asking for maybe a billion dollars of public subsidies and the Bears are asking for money and there’s no way that in Illinois you’re going to get that type of public money if at all. So that’s that’s like it’s so frustrating to think that here is the ultimate solution. Here’s the ultimate answer. This could be a step forward for the White Sox franchise and they just can’t get there yet. And we’ll see. It remains to be seen whether they can get a deal done there or anything done there. But it’s feeling like not. It’s feeling like that’s going to be a pie in the sky type situation that they’ll never actually get to. And then Jerry Rinorf, the current owner, has already kind of agreed to this very unique sale of the franchise where there’s a window for the sale to happen and Justin Ishbia is going to buy into the team even more and more now. He had some ownership stake and he’s going to buy into it more and more and eventually he’ll take over the primary ownership of the team. But that’s not even guaranteed. And I think it’s like the rest of the 2020s where this ramping up process begins. Rangedorf has selected his successor in terms of an owner. But it’s like just let it happen right now. What what what if you’re Justin Ishbia? I guess she got in at a good price. It’s a team in a good city and for all the right reasons like you see why this could be a sleeping giant. I get it. But what’s the delay here? like let’s if if you’re Jerry Rinddorf, if you’re not going to pump money into this thing and do it the right way, what are we doing here for these next 5 years? And why can’t we guarantee a sale? Why is it still a conditional type situation? All of that again playing into what I feel like is a very disappointing White Sox franchise. It doesn’t have to be this way and it shouldn’t be this way. Let me know what you think about all this in the comments section below. Also, thumbs up while you’re down there helps me this video and this channel. And if you’re new here, it’s great to meet you. Can’t wait to get you to come back to make that happen. Hit that subscribe button right now. I would love to see you back here next time.

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38 comments

  1. WOULD MOST TEAMS LOVE TO HAVE THE WHITE SOX PLATFORM?

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  2. If Georgia Frontiere could force St. Louis to keep their dome top tier, then Chicago should at least be able to force the owner of the Sox to keep payroll mid-tier if they give them money.

  4. Ugly as it is, Rate Field is a perfectly serviceable ballpark. Reinsdorf wants the ballpark in "the 78" so badly he's said he's willing to spend $200 million of his own money to fund it. He could build a fantastic team with half of that money plus what he's spending now. He doesn't care enough to do that.

    The Sox have always been the victims of cheap owners, either ones that weren't able to spend the money to put a good team on the field (the Allyns, Bill Veeck) or the ones who were too cheap to (the Comiskeys, Reinsdorf). That's where it has to start.

  6. Agree the delay re. the sale of the team to Ishbia is ridiculous. Reinsdorf will be 90 years old in February. Agreement states that from 2029 to 2033, Reinsdorf will have the option to sell controlling interest to Ishbia, after which Ishbia will have the option to acquire controlling interest. All other ownership partners of the White Sox would also have the opportunity to sell to Ishbia. Justin Ishbia's brother Mat and father Jeff may also be significant investors. I can understand Reinsdorf wanting to continue to hold controlling ownership interest in the team until he passes, but should this occur before 2029, one would think Ishbia should be offered the opportunity to buy controlling interest at that point without further delay as he would then be the one making decisions on team payroll to improve White Sox performance for fans sooner…

  7. In the 40+ years I've followed baseball the White Sox have always operated like a small market team and I have no clue as to why. And they always go in chunks. When they're good they're good for a good stretch of time, and equally when they're bad; right now they're in that stretch where they're bad, pretty bad. Since that WS win in '05 they've had 7 seasons above .500 with 3 playoff appearances. that' s 1/3 of the total playoff appearances that were mentioned since 1918!
    I understand they were going for the Astros formula of building from within with prospects but the only one they've hung on to, Luis Robert other than his rookie year (pandemic season) and one AS year sandwiched in between, hes has been avg or below avg.; and their minor leagues isnt producing future stars, their top prospect is ranked 35th overall, they used to have multiple guys in the top 10 at one point.

    I was going to compare them to the Mets, but the Mets havent won a WS since '86.

  8. Is it known what the "conditions" are on the sale of the Sox? I feel like we all think the conditions are on the Reinsdorf side… But what if the conditions are on the the Ishbia side? What if one of the conditions is that the team has a deal in place for a new stadium (in Chicago or otherwise)?

  10. CNBC still ranks the White Sox as the 15th most valuable team in all of MLB while Forbes has them 16th. Being in Chicago appears to be sustaining the estimated value of the team in spite of itself, so I highly doubt the club will move out of the Chicago metro area once Ishbia takes over. Plus, Ishbia lives in the area and his company is headquartered in Chicago.

  11. One only needs to remember the rant that White Sox fan made into that radio station years ago. And this isn't surprising coming from an owner that dismantled his basketball team that basically owned the 90s.

  15. It is a problem with their ownership. My sons grew up in Chicagoland and were scouted in high school. Both eventually played in the Minors. The WS scouts were the worst, most unprofessional of them all. My sons had always been huge WS fans, not Cub fans, but after some of the antics by one of their scouts my two boys wanted nothing to do with that team anymore. So Is it any wonder their farm system is weak? How do you win when your farm system is a joke and you spend no money on player salaries?

  18. It amazes me, as a Sox fan since 1964, when all these cities are being mentioned that don't even have plans for a ballpark, Nashville, Portland Salt Lake City, are they going to play in a minor league ballpark in those cities, like the former Oakland A's?

  21. I think the reason Reinsdorf won't let go yet is he wants to give Ishbia pointers on how to make a ton of money without producing a winning team like the Pirates or the Marlins

  22. Reinsdorf is worse than cheap. He thinks he can still run the team like in the 90s. Cheap franchise that are run well are smart enough to use advanced analytics to find inefficiencies and player development to optimize their players. Bad owners like Reinsdorf, Monforts and Moreno does neither of those things. They're a poverty franchise who is crying for a cap to drag other teams into their level.

  23. I was half paying attention doing some work while listening to this, and Brodie got my full attention with the 8 playoff appearances fact drop 😬

    I feel for you Sox fans.

  27. The future of the White Sox currently poses a giant question mark in almost every category. The White Sox have always been a sleeping giant, but we’ll never truly know their potential for success until after Reinsdorf gets buried in his gold gilded casket someday.

  28. Bad owner, bad mayor, bad location, due to city governance over the years! I live in southern Illinois, over 5 hours away. Still considered my “home” area, so games are blacked out.

  29. The biggest fumble was not facing new Comiskey north towards the Chicago skyline and having it be open like the new renderings have.
    Has anyone seen the Chicago skyline with its skyscrapers at night? Its incredible.

    Also this current stadium has nothing near it but parking lots and the sketchy projects.

  30. Another day, another video on the White Sox leading to completely clueless comments. I mean, some of these comments are….I’ll say no more. I should not have read these comments.

  33. Jerry Reinsdorf is the reason for the way this team is perceived. He's cheap, and has treated the fans and Chicago like crap. The reason the Sox have an attendsnce problem, is what Reinsdorf did to baseball in 1994.

  34. The Yankees or Dodgers may be America's team but the White Sox are God's team. Just saying.

    The Sox will be competitive for the wild card next year. It all depends on pitching. If the young arms come through next year, and that is a big if, they will win 85-90 games.

  35. For too many years, the White Sox sought the "quick fix" to stay competitive, rather than build a sound farm system. They may finally be getting player development right, so there is some hope for the on-the-field product. As for a new ballpark, they might as well forget building one in the South Loop. The city of Chicago is facing a $1.2 billion budget deficit for next year; so they cannot be counted on to finance a new ballpark. The State of Illinois, while not as cash-strapped, is also unlikely to pony up money. Further, due to the congestion in the South Loop, the "78" is a horrible place to build a stadium. They would be better off either renovating Rate Field or building a new ballpark in the parking lot on the north side of 35th Street – where the original Comiskey Park stood for 80 years.

  37. The White Sox are my favorite team and I am at my lowest point as a fan these last three seasons. Reinsdorf is the reason they have never made any progress except for the fluke 2005 championship. It took them until 2021 to make consecutive playoffs for the first time as a franchise! It’s depressing to have a billionaire owner ready to spend but can’t for 4-5 more years!

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