The Stars rode the release of their new alternate jersey to a single-game NHL merchandise sales record. The total after-tax revenue for merchandise sales during last Friday’s game at American Airlines Center against the Mammoth was the highest for any regular season or playoff game in league history held at a team’s home arena. This excludes outdoor games, such as the Winter Classic, Stadium Series and Heritage Classic.
7 comments
Can’t blame fans. I don’t give a damn about the Stars and I’m very tempted to buy that jersey.
Everybody really missing that 90s starter jacket vibe.
Dallas uncovered new money making scheme: Take away beloved jersey. Wait 10+ years. Bring it back. Profit.
Even as a Sabres fan who quite vividly remembers no goal, I have to admit these are some of the best jerseys of all time
This is what happens when you’ve had the ugliest jersey in the league for years
I miss the gold, it feels a bit empty without it
My fiancé has a gold 99 jersey and I wanna get the new one it’s sick.