Dodgers’ Shohei Ohtani exceeds LeBron, Messi in 2025 marketing revenue
January 15, 2026
It’s mind boggling that a baseball player is the most marketed player in the world. Especially since soccer is practically a religion everywhere.
11 comments
>It’s mind boggling that a baseball player is the most marketed player in the world. Especially since soccer is practically a religion everywhere.
most marketed player ≠ most marketing revenue.
being marketed in usa and japan brings a lot of revenue.
Messi and LeBron are old
baseball is SO back
just in time for the lockout next year sadly
> Shohei Ohtani is arguably the most popular athlete in the world.
Shohei Ohtani is being treated like a god in his home country of Japan, and he’s also pretty popular in Taiwan and South Korea. But other than those countries and likely including the US, I doubt he’s really that well known throughout most of the world especially to those countries where Baseball isn’t that popular.
The people in the Dodgers org who had a beat on this dude since he was 9 years old deserve infinite raises. Crazy to think he could’ve flown completely under the radar if not for us
Mr.Beast generated $480,000,000 in revenue. His food brand alone generated over $200,000,000.
So a baseball player in his prime from a country obssesed with baseball playing in the biggest U.S. market coming off a World series makes more than a 40 year old basketball star and an 38 MLS soccer player who plays for a team no one could name? Getta out here.
Shohei Ohtani (Baseball): ~$100 Million
LeBron James (Basketball): ~$85 Million
Lionel Messi (Soccer): ~$70 Million
Cristiano Ronaldo (Soccer): ~$60 Million
Rory McIlroy (Golf): ~$55 Million
The thing is that you can probably count on two hands the countries where Ohtani is a household name: Japan, South Korea, Taiwan, USA (including PR), Canada, DR. And then possibly a decent level of recognition in Venezuela. Cuba as well perhaps?
Anywhere else baseball is either too niche or he’d be way, way behind the biggest names in soccer, basketball, cricket, etc.
Meanwhile LeBron and Messi are truly global superstars in terms of name recognition and regardless of revenue figures.
Damn, when was the last time a baseball player was the most popular athlete in the world?
Mid-90s Joey Cora, I assume.
Gambling revenue as well.
Japan and America are huge markets. Im sure he is plenty popular among other south American baseball countries too.
Was in Japan for 12 days. I took a picture everytime I saw an Ohtani face advert or billboard. I saw the fucker 13 separate times. He also averages over 1.0 slugging pct even in the off-season
11 comments
>It’s mind boggling that a baseball player is the most marketed player in the world. Especially since soccer is practically a religion everywhere.
most marketed player ≠ most marketing revenue.
being marketed in usa and japan brings a lot of revenue.
Messi and LeBron are old
baseball is SO back
just in time for the lockout next year sadly
> Shohei Ohtani is arguably the most popular athlete in the world.
Shohei Ohtani is being treated like a god in his home country of Japan, and he’s also pretty popular in Taiwan and South Korea. But other than those countries and likely including the US, I doubt he’s really that well known throughout most of the world especially to those countries where Baseball isn’t that popular.
The people in the Dodgers org who had a beat on this dude since he was 9 years old deserve infinite raises. Crazy to think he could’ve flown completely under the radar if not for us
Mr.Beast generated $480,000,000 in revenue. His food brand alone generated over $200,000,000.
So a baseball player in his prime from a country obssesed with baseball playing in the biggest U.S. market coming off a World series makes more than a 40 year old basketball star and an 38 MLS soccer player who plays for a team no one could name? Getta out here.
Shohei Ohtani (Baseball): ~$100 Million
LeBron James (Basketball): ~$85 Million
Lionel Messi (Soccer): ~$70 Million
Cristiano Ronaldo (Soccer): ~$60 Million
Rory McIlroy (Golf): ~$55 Million
The thing is that you can probably count on two hands the countries where Ohtani is a household name: Japan, South Korea, Taiwan, USA (including PR), Canada, DR. And then possibly a decent level of recognition in Venezuela. Cuba as well perhaps?
Anywhere else baseball is either too niche or he’d be way, way behind the biggest names in soccer, basketball, cricket, etc.
Meanwhile LeBron and Messi are truly global superstars in terms of name recognition and regardless of revenue figures.
Damn, when was the last time a baseball player was the most popular athlete in the world?
Mid-90s Joey Cora, I assume.
Gambling revenue as well.
Japan and America are huge markets. Im sure he is plenty popular among other south American baseball countries too.
Was in Japan for 12 days. I took a picture everytime I saw an Ohtani face advert or billboard. I saw the fucker 13 separate times. He also averages over 1.0 slugging pct even in the off-season