I know the leaked images of this has been posted before but this is the new draft hat that just got officially released by Capz which is an Australian based company that is an official reseller of these hats. You can Google their website easily.

Notice the change to our team name wordmark as well as the logo being all yellow? This is not an one-off design choice for the draft only as it appears that all other teams have their draft hats in their standard logos and team name wordmarks.

Even more curiously, I noticed these hats are NOT listed in the official NFL shop whereas all 31 other teams are listed… The plot thickens…

50 comments

  2. I don’t know if there’s a plot to thicken outside of the Rams being terrible with their rollout timing. The LA logo is sticking around. The gradient will
    be gone. 

  4. This is ugly AF. Should tweet at Atkins so he can bring up to Mcvay that this is awful?

  6. The word mark looks like dogshit wtf is with the random alien arm reaching over lmaooo

  7. I hated the rebrand initially and eventually found a way to tolerate it, but now they’ve gone and made it even worse 😂 how sway

  9. I honestly refuse to believe this is real that’s how bad it is in all seriousness. It’s to the point where if this is announced I will just buy existing stock because the current logo is so obviously better.

  12. Maybe it’s the millennial in me, but chrome/gold is disgusting. It just immediately yells cheap ass plastic to me.

  13. What’s done is done I guess. These people from the midwest just don’t fucking get it lol.

  15. I actually like the wordmark, but the logo fucking blows. People were coping so hard thinking it was just going to the the draft cap

  17. In addition to making a shitty logo even uglier, what the fuck is that shade of blue?????? 

    Fuck every single person who designed and approved this. 

  27. Makes me wonder how the person that green lit this dresses each day. This is horrendous

  30. This is the dumbest logo in the league now and not even close. Even the weird browns Keebler Elf and the Patriots monstrosity are better than this.

    Atrocious.

  36. I’m okay with this logo but only as a secondary. I want the retro rams head as the primary.

  38. Yeah this is ass im sorry. How does a team in LA not have a good designer?

  43. Guess I’ll stick to buying throwback and bootleg merch for at least 5 more years 😔

  46. Kind of disappointing that they’re actually using that type of yellow. Was hoping for something closer to gold. As far as the wordmark is concerned, that R seems kind of unnecessary.

  48. Ain’t no way this real!??! lol wtf man lolol dawg lol FUCKKKK lmao what is going on? I don’t understand genuinely don’t understand why we can’t get a dope ass design wtf

  50. Can’t believe they made it even worse. The nightmare continues.

    Only throwback or bootleg items again.

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