Good People Brewing Company experiencing economic boom because of FIFA World Cup watch parties

Fans are consistently packing Good People Brewing Company in downtown Birmingham for U.S. men’s national team World Cup watch parties, creating what taproom manager Shayna Jiminez described as an electric atmosphere.”The energy during these USA games is really hard to describe,” Jiminez said. “You can actually feel the vibration of people cheering, the roar of the volume of people in one space. It’s crazy.”Thursday night’s watch party drew a full crowd, with Jiminez saying soccer fans reliably show up for major matches. She said the brewery often reaches capacity, with customers eating and drinking throughout the entire game.To handle the demand, Jiminez said the staff prepares in advance and brings in as many workers as possible before kickoff.”We have all the people on at once,” she said. “When we know it’s about an hour before the game is going to start, we go ahead and have as much prepped as we can.”With the U.S. still alive in the tournament, Jiminez said Good People is ready to welcome more fans for future matches.”You have to experience it for yourself, the amount of energy in the room when these things are taking place,” she said. “We do our best as a staff to serve everybody and keep everybody happy. We’ve got more TVs, plenty of beer — not going to run out of beer.”>> FOLLOW US ON SOCIAL: Facebook | YouTube | TikTok | Instagram

BIRMINGHAM, Ala. —

Fans are consistently packing Good People Brewing Company in downtown Birmingham for U.S. men’s national team World Cup watch parties, creating what taproom manager Shayna Jiminez described as an electric atmosphere.

“The energy during these USA games is really hard to describe,” Jiminez said. “You can actually feel the vibration of people cheering, the roar of the volume of people in one space. It’s crazy.”

Thursday night’s watch party drew a full crowd, with Jiminez saying soccer fans reliably show up for major matches. She said the brewery often reaches capacity, with customers eating and drinking throughout the entire game.

To handle the demand, Jiminez said the staff prepares in advance and brings in as many workers as possible before kickoff.

“We have all the people on at once,” she said. “When we know it’s about an hour before the game is going to start, we go ahead and have as much prepped as we can.”

With the U.S. still alive in the tournament, Jiminez said Good People is ready to welcome more fans for future matches.

“You have to experience it for yourself, the amount of energy in the room when these things are taking place,” she said. “We do our best as a staff to serve everybody and keep everybody happy. We’ve got more TVs, plenty of beer — not going to run out of beer.”

>> FOLLOW US ON SOCIAL: Facebook | YouTube | TikTok | Instagram