Football Brings Communities Together
At Hyundai, mobility has always been about more than getting from one place to another. It’s about bringing people closer—to places, opportunities, and, above all, to one another. Football has the same power. A single match can unite entire cities. A shared chant can transcend borders. And a tournament can create memories that last long after the final whistle. That shared belief is what makes the ASEAN Hyundai Cup™ a natural partnership for Hyundai.
The ASEAN Hyundai Cup™ forms part of Hyundai Motor’s broader partnership with the ASEAN Football Federation (AFF). Through 2028, Hyundai will support four tournaments under the ASEAN United FC portfolio, serving as Title Partner of the ASEAN Championship and Presenting Partner of the ASEAN Club Championship, ASEAN Women’s Championship, and ASEAN U-23 Championship.
The partnership reflects Hyundai’s commitment to supporting football at every level while creating meaningful experiences for fans across the region. It also reinforces the company’s belief in sport’s ability to inspire people, strengthen communities, and foster connections across cultures.
The ASEAN Hyundai Cup™ also reflects Hyundai’s long-term investment in Southeast Asia. As one of the world’s most vibrant and rapidly evolving regions, ASEAN represents an important opportunity for future growth while providing a platform for Hyundai to strengthen its presence and deepen connections with communities across the region.