Since Covid, a handful of EIHL teams have changed up their identity either a lot or by a simple colour change. Most recently the Nottingham Panthers have altered their logo with a new home and away adaptation. How do you rank this change in comparison to the recent logo changes uk hockey has seen the last couple of seasons
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The clan’s was probably a while ago but I think what was probably one of the best rebrandings I’ve seen in a while.
What was Cardiff thinking?
Taking a page out of Florida’s book with the team name one one jersey and location name on the other
They all got worse
Think the Panthers one is just for the jersey, I like the touch of reverting to the city identity when they’re on the road, did New York Rangers used to do something like this where they Rangers for the home shirt and New York on the road?
I suspect they’ll keep the textless version for social media, which is the main reason anybody changes a logo these days. I still hate the Coventry one, I always loved the old Devils one, but can live with the change. My favourite remains the Newcastle Riverkings logo, the Jesters was the biggest downgrade in history.
The name of the game is something with less detail and lots of contrast, so it looks good in a tiny circle on people’s smartphones.
Now I want the whole EIHL in NHL25.
Who ever did the Belfast rebrand sucks
Cardiff and Belfast went for a less is more thing, but neither worked.
Cardiff logo looks like some bad flash tattoo art and the Belfast logo would be more fitting for a rugby team.
Coventry have tried but it just suggests the intern had a slow day so we left him to play with MSPaint and he found the fill tool.
Nottingham is the only one of these that feels improved imo. They might all look “cleaner”, but the logos looked more fierce before, with the exception of Nottingham not losing its ferocity. That being said, I am all about the Glasgow Clan with its sick purple and Mel Gibson like logo. Clangus is also the best mascot.
Nottingham is Goatse coded.
Cardiff and Belfast switched to logos I’d expect to see when I’m making my expansion franchise in an NHL video game.
I like how Nottingham took a page from Florida with the team name/ location on the badge
New red, old logo for me.
I like how Nottingham styled their logo after the Florida Panthers’ logo with team name on home badge and city name on the road badge. But it would’ve been awesome if Nottingham styled their logo after Florida’s leaping panther logo
Probably biased but I think our rebrand works, it’s not too different and it looks cleaner and more brandable (if that’s a word). Plus having the Florida style “Panthers” at home and “Nottingham” away is quite neat, and overall it looks like a good little badge in that shield shape with the classic panther clawing out, and it’s proper gold colour not yellow now.
The Cardiff and Belfast logos look like CHEL teams. Flat, uninspired, generic.
God I hate how simplicity is the way to go these days. Bunch of football teans went in that direction lately and it always looks worse.
It’s definitely the best rebrand. I really wish the Dundee stars would get with the program.
Honestly prefer the pre rebrands for each of those teams. Same as in the NHL it sucks teams are moving away from detailed logos and going with those super simple almost child like designs
I loooove the flavour of the old Belfast Logo. I hope they keep it as a patch or something.
Good content btw.
I guess I’m in the minority that likes them all
Biker gang ahh logo
The Nottingham logo is so sick
God I wish Manchester Storm had a rebrand. I wanna get a jersey of theirs but weird looking head is stopping me from pulling the trigger
That Belfast re-brand is rough.
As a Cardiff Devils fan, it really can’t be any worse than our rebrand.
Belfast’s original logo is god tier
The Nottingham one seems like a slight improvement, but my god every other one of these is worse off after the rebrand.
There is definitely something to simplicity, and I appreciate that some of these rebrands are notably cleaner than their predecessors, but I really prefer when logos are distinct and full of character. Belfast’s rebrand especially irks me. It’s also a shame Cardiff lost that great typeface, even if the new devil head is totally fine.
why on earth would you take the orange out of the logo for a team called “Blaze”? ‘ah yes, this flame? now it’s blue.’ so strange
Blaze had a glow down. Where did the red from the blaze go? That one didn’t make sense to me
I like how they follow the Florida Panthers, alternate text on the home and away logos.
Belfast looks too much like the Patriots logo.
The others are good.
That OG Cardiff logo is the exact same logo as my high school had except ours was blue