An ad promoting the July 11 release of Superman made its debut last week starring the 27-year-old All-NBA player, who rips away a button-down shirt to reveal a red and yellow S on his chest after the titular hero takes the day off and numerous voices ask, “Who’s going to sub in for Superman?”
A follow-up spot explains Clark Kent was shirking his duties to watch the NBA playoffs.
The commercials were already receiving mixed reactions online, given they landed as Boston faced a 2-0 deficit in a second-round series with the New York Knicks. Now, they’re gone. The campaign has been indefinitely suspended following Tatum’s long-term injury, according to a person familiar with the decision.