Minnesota Vikings are worth over $6 BILLION in the latest Forbes Valuation

Minnesota Vikings are worth over $6 BILLION in the latest Forbes Valuation

Purple Daily is daily Vikings entertainment. I just want the Vikings to win a Super Bowl before we die. I will ride with this group. Seriously, man. Please. And away we go. All right. Little Saturday checkdown episode here of Purple Daily. And I don’t know, maybe we’re just nerds when it comes to like the NFL and NFL finances, but the Forbes team valuations list came out, the the value and the revenue, the operating income of all 32 teams in the NFL. We’re also celebrating the 20th year of or the 20th anniversary, I guess, of Wolf ownership. So, we’re going to tell you and remind you how much the Wolves bought this team for and how much as of a couple days ago, the team is now worth, let’s just say, business is good in the National Football League. Uh, business is good at MSP Plumbing, Heating, and Air Conditioning, too. They’re helping a lot of people, Jud. Oh, no question about it. And you know why? Because they are not just a locally owned company for more than 100 years, but also trustworthy. And how do I know? Because I’ve used them and they do outstanding work. In fact, you know, Sports Dad doesn’t allow a lot of people in in his house, but when MSP Plumbing, Heating, and Air, they knock on the door, guess who lets them in. That’s right, I do because they do such good work. Now, we’ve been talking about AC now for a few months, the HVAC, all that good stuff. But let’s talk about the fact that, you know what, right around the corner, it’s going to start to get cold. And here’s the question. Is your furnace working at maximum capacity? Do you have a furnace that could start for you on the opening day when it gets cold? Because if you don’t MSP plumbing, Heating, and Air, call them now, 651-615-4292 or check out their website, callms MSP.com to make sure that you have a furnace that is ready to go. That’s right. Uh, also a reminder in a few days here is our next Purple Daily Unplugged event at Running Aces on Thursday, September 4th. So, we love these unplugged events. We started doing these a little over a year ago where we uh we gather a bunch of Vikings fans and Purple Daily listeners and viewers. We do a little uh casual podcasting and uh in this case we’re going to preview the season, but it’s Thursday, September 4th. It’s free to attend at Running Aces, but we do request that you RSVP because there is a limit on how many people can be there. So to RSVP, go to purpleaily.com/unplugged. purpleaily.com/unplugged. Everyone in attendance gets a $10 gaming voucher for running aces, $15 in food and beverage, a horse racing program, and a deck of playing cards. So, uh, you got to attend to receive those items. Obviously, we’re not Jud’s not going to mail them to you. Yeah. And I’m not going to drive to your house for sure. That’s another thing. No. Check-ins at 5:30 on Thursday, and the podcast starts at 6:30. Plus, it’s the first football game of the season, so we can all watch on the uh the renovated. They have a 53 foot LED continuous LED screen for football games. I’m excited to see that room. Yeah, it’s that room looks really really cool. As a guy that spent a lot of time at Running Aces back in my poker days, love that place. It’s just north of the metro on 35. So, uh let’s all gather on Thursday. Purpleaily.com/unplugged. Two headlines before we get into the Viking specific stuff here on this Forbes team valuations report. The least valuable NFL franchise is the Cincinnati Bengals, which is not super shocking. Kind of a smaller market, poorly run, poorly rated by the NFL Players Association. Yep. Their brand is Joe Burrow basically, right? Yep. So, the least valuable team, the Bengals, is worth $5.2 billion and had an operating income, I think this is their net income of $50 million. So, wrap your head around that. What’s the Twins were trying to sell in Major League Baseball for like a billion7 and couldn’t get a taker, right? But if you look at it, so because the Packers, much to my dismay, because we have to hear about it constantly, are publicly owned, you see what each team gets. Now they’re own now they’re actually owned by Micah Parson. I’m not sure if that’s true, too. That’s a good point, too. But you see what the Packers get as far as all of the splits, right? And you look at what they get just yearly for TV. I mean, that’s driving this entire thing. It’s incredible. Like you can be poorly owned, play in uh now a bit of an aging stadium, practice below a bridge, and you’re still worth billions of dollars. Yeah. Because of all the TV revenue that comes in, which again, to your point, Phil, that’s why baseball wants to split their pie up because you see how the league absolutely thrives because of these TV deals. The average NFL team is worth $7.1 billion. Yep. which is year-over-year jump 25% increase in NFL team values year over year right the Dallas Cowboys who haven’t been to a Super Bowl and well they haven’t been to an NFC championship game in almost 30 years but they just had a big Netflix series and Jerry Jones does a good job of keeping the controversy flowing. Yep. The Dallas Cowboys are the most valuable NFL franchise at $13 billion. That’s a 30% year-over-year increase for America’s team that’s mostly been America’s laughingstock for however many years. The Minnesota Vikings, as great of a brand as they are, as competitive as they’ve been, as wellrun, well regarded by the NFL Players Association, one of the best stadiums in the world, like the Vikings have a lot of things going for them as a franchise and a brand, right? Mhm. They’re still just 21st on the team valuations list at only $6.25 billion. And that’s the crazy thing. The Wolves bought this team in 2005, right Jud? That’s when the transaction was finalized. May05, the spring of 2005. So 20 years of Wolf ownership. They bought the team for $600 million, right? Their revenue was $69 million last year, and the valuation, like I said, is $6.25 billion. That’s a nice little 20-year ROI on the Minnesota Viking for for commercial and and residential real estate investors. Yep. That’s a nice little ROI on your uh investment there. Well, and it’s funny because there’s a couple of things here. First of all, and I have no idea who’s right here, but teams always claim that these valuations are off. Okay. So, so they could be worth more. Who knows? But but it’s not that far. It’s not like they’re worth $2 billion, right? So, no, no, no. But, but I’m just It’s funny because I would love to know what teams who probably cook the books a little bit more in a different way than Forbes does for them. But the other thing, too, is like if you look at the Vikings and the Wolves, so the Vikings were sort of Bengalslike. In fact, they were at one point not as bad a team, but when you look at their business operation at one point, it was very Bengals-like. They played it or they were at a dilapitated facility in Eden Prairie, right? That that was sort of a joke. They were they played in the metrodome which was sorry all due respect to the metronome fans sort of a joke and I feel like the wolves now and granted they get help so I’m not saying that they’ve done this by themselves but feel like the Wolves have I’m trying to think of can you maximize other than the natural rise in price which which happens for all these teams can you maximize the Vikings more I I because they’ve got the beautiful training facility in Egan. You’ve got the um you’ve got the stadium which is great. So, how do you how do you jack this up to get the the Vikings to say 15th on this list? I love that question. I So, I’m going to answer it, but then I’m actually going to counter my own answer with evidence from this list. Okay. So, logically, all the good things about the Vikings that we just mentioned, can you make them even more valuable? Well, yeah. Like if if JJ McCarthy becomes this incredible face of the team, face of the league type quarterback, which whatever the percentage chance of that happening is, not zero. And they start winning Super Bowls, the most the most competitive nons Super Bowl winning franchise in NFL history and maybe the most heartbroken franchise in NFL history. Kind of the Chicago Cubs in some ways of the NFL. The Cubs went 108 years before they won their next World Series, 1908 to 2016. But it’s this like this team that keeps climbing up the mountain and then getting tossed back down to the bottom, right? If they can get over the hump and they win two Super Bowls in three years and now they’re more of a national brand, yes, then their valuation would probably go up. But I’m going to counter that by saying the team right behind the Vikings on this list at number 22 is the Kansas City Chiefs. Yeah, that’s interesting. How is that possible? Well, that’s what I’m curious about because I agree. If the Vikings went on a great run, it might alter where they rank on that list. I was trying to think just from like a business operations standpoint, a marketing standpoint. It feels like the Vikings have maximized and they didn’t for a long time that they’ve maximized all of th those things. They’ve got a great practice facility, a great stadium. I feel like they’re marketed really, really well. I feel like, as this show has proven, their following goes far outside this state. And in fact, it goes now they’ve done a great job in Europe. So like there’s Vikings fans everywhere and you’re still and you’re still in what 21st place. What what’s their place there? So it’s just sort of interesting. But I just found this. So from the Packers valuation that they have to release in 2024, each team received approximately from television income um $432.6 million. So that’s what the league brings in as a a whole for TV sponsorships and license licensing. And that is Yeah. So, it is it’s $440 million every team, national media sponsorship, merchandise, and then a leaguewide ticket uh revenue pool. But it does not include like local sp There’s other money too that comes in local sponsorships. Oh, yeah. Also, doesn’t that not count like most of the Lambo Field ticket revenue? There’s there’s some leaguewide ticket revenue. I guess we’d have to dig deeper on how some of that is split up, but so right but even like right away there, every team is just guaranteed $440 million and then there’s other revenue that comes in on top of that. And what’s the salary cap right now? 2 50 $280 million is the salary cap. Yeah, somewhere in that range. So the sal the salary you cannot spend Yeah. more than $300 million to the cap in a league that writes you a check for $450 million with all the national TV and merchandising sponsorship revenue that comes in. And you’re right, I that does not include like what you can get locally, which what if you’re like the Giants, the Rams are high, you know, how much did Stan Kunky jack the Rams value up by going from St. Louis to Los Angeles? I think they’re now second on that that list. The Cowboys things. So, as screwed up as the Cowboys are, they have not been to what an NFC Championship game since 1996 or something like that. Mhm. Here’s my question. What is the incentive? So like Jerry Jones should step down like he just it it’s a gong show. But what’s the incentive for him or his family to do that when this team is still the king of the probably like the sports hill certainly in this country? So it’s like well Jerry you you know you don’t win Super Bowls, you screw up the team. You trade Micah Parsons seemingly out of spite to a rival of the Vikings. And then he’s like oh yeah yeah that’s true. I’m doing a terrible job. Oh, here’s the valuation of my team. Yeah. I mean, it’s really, we kind of touched on this, I think, on O line committee last week, that Jerry Jones is playing a different game in terms of the measurable goal than people think he’s playing. People think like Michael Parson’s getting traded, for example. People think, well, that’s a bad football trade. Why would you trade a 26-year-old future Hall of Fame edge rusher when he’s going to be awesome for like four or five more years? Wouldn’t you wouldn’t you pay him and figure out the rest of your team? Well, from a wins and losses standpoint, yeah, like that’s probably the right move. But from a headlines, splashiness, people talk about the brand, people get emotional standpoint, trading Micah Parsons is electric. And he said so much at the Netflix red carpet thing last week where he said he basically talked about he didn’t talk about winning and losing. He talked about controversy evokes emotion and it’s my job to stoke those flames and make sure people and if people aren’t talking about us, I will do something to make sure they talk about us. That’s how you become a$13 billion NFL franchise. I guess every morning that Jerry Jones wakes up and flips on Get Up on ESPN with Greenie and the boys and that the Cowboys are the lead, which they are. It feels like most days Jerry Jones wins. Yeah. How about them Cowboys? Yeah, man. And if so, I mean, if you’re the Vik the Vikings operate much more under the radar, much more understated, much more humbly, and and they have been more successful. They they win a lot more games and have been now neither team has won a championship in the last 30 years, but the Vikings have been a more successful franchise. But, you know, as a fan, I think you want your team to operate more like the Vikings. But if you’re a billionaire looking to get richer, well, the Cowboys have presented a pretty compelling case, not just in the NFL, but maybe across other sports, too. Crazy. So, uh, yeah, just real quick, the rest of the list here, not all 32, but number one, Cowboys 13 billion. Rams 10.5 billion. Giants 10 billion. Patriots still clinging to the 20 years of dynasty and Brady and Bichc at 9 billion. Niners eight and a half, Eagles 8.3, Bears 8.2 billion, third largest market, right? Big brand, right? Jets 8.1 billion, New York market, the Vegas Raiders at 7.7 billion. And then the Commanders rounded out at 10. So, and the Packers are right ahead or behind the Vikings, right? I think they’re ahead. They’re a little ahead. They’re 15th at 6.6 billion. Vikings are 6.2 billion. So, there you go. And and again, the Wolves bought this team for $600 million 20 years ago, and it’s now worth $6.2 billion. And it’s not factored in, but how much also do the Wolves have um revenue possibilities because of the Vikings and like the real estate out there cuz I think that they own be beyond their facility in Egan. I think that they own a bunch of property as well there. So, and that’s not even part of the equation, I’m sure, but like the offshoot of you are a real estate guy or a family and now you’ve got this football team and now you’re getting more and more. So, it’s worked out pretty well. It’s worked out pretty well. This is why Red tried for a while to get a Red actually, you know, was trying to get a stadium and finally bailed and thank God he didn’t try and move the team. But um yeah, the team you knew the family or you knew the ownership group that finally got the stadium was going to absolutely do great and the whel have proven that they did. Yeah. It’s interesting. Some of the best owners are not near the top of this list. Like Arthur Blank has been regarded as a good owner. They went to a Super Bowl. You know, they’ve had a couple nice runs with Atlanta. The Wolfs are regarded as great owners. The Hunt family for generations. Although the facilities there need some upgrades in Kansas City, but they generally that ownership puts out competitive team after competitive team for decades. Yep. And there’s some others that the Bashadi Steve Bashadi with the Ravens. They’re 23rd. Some of it’s market size, but yeah. All right. Congratulations to the Wils. Good to own the Vikings. No matter where you rank on that list, it’s good to own the Vikings. Amen. All right. There’s your Saturday checkdown episode of Purple Daily. So yeah, coming up the rest of the week here. I mean, we have to wait till Monday night, a week from Monday for the Vikings, but uh Jud and I are going to hit you guys with a Purple Daily NFL Takes episode on Sunday where we rank in tier all 32 teams. So, where do the Vikings fall on on that list? And we’ll sort through that. Monday, we’re going to go through some uh pressing questions about the 2025 season. And then Tuesday, we will pick the schedule for the final time before the Viking season. And uh we’re off to the races. Win win. We should do it at the We should do it at the state fair next year and uh just all pick 17 and0 just for the cheap crowd pop. All right, for the sports dad for Dex, I’m Phil. It’s Purple Daily. We just want the Vikings win a Super Bowl before we die. See you.

Minnesota Vikings are worth 6.25 billion according to Forbes; The Vikings are 21st among the 32 teams; Why the Wilf Family has received a great ROI since buying with the Vikings; How do the Vikings become more valuable and more on Purple Daily.

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