Here's a rough draft for how I would design merchandise for The Kraken! Outside of skateboarding I'm not much of a sports guy, but I got hooked on hockey last season! The only problem is when it comes to day-to-day styling the merchandise is extremely subpar in both design and quality. I want fashion forward pieces to wear proudly with my every day basics!! The NHL needs a merch overhaul stat! And I want to be at the forefront of it! I'm talking faded vintage inspired materials, chainstitch embroidery, chenille patches, and the utmost quality to boot! So! I'm starting here at my team of choice! ✨

5 comments
  1. I should add for context, my career is in graphic design and illustration. I freelance for many major retailers and touring artists designing merchandise, but have yet to work with any sports teams! This is just a quick little idea, nothing serious and still rough around the edges, but super fun nonetheless!

  2. This is great. I wanted to do something like this bootleg from a golden bear jacket but I picked up the Winter Classic varsity jacket instead. Kraken merchandise has gotten very meh IMO.  WC was the peak so it seams

Leave a Reply