Cardinals Ownership Future Explained, DeWitts, Bloom, and the Rebuild

31 comments

1. We all know the MLB needs a salary cap. Once that is instituted the parody will once again open the door for the Dewitts to rein supreme once again. Let’s go cards.

2. I’m not rooting for new ownership. I’m 29 so I remember a time being so sure every year we were going to the post season lol I’m rooting for better players. With the fresh start to a rebuild, I can see the light. 🙏🏾

3. sorry Bernie. i dont believe anything the DimWitts say. i get Kroenke vibes from this ownership group. St Louis is a dying city. These owners are only loyal to money, not the fan base. if butts dont go in seats, they will relocate.

4. I'm very happy they will continue to own the Cardinals. They are very well respected amongst MLB owners. Historically under Dewitt the Cardinals punch way above our weight class

5. Dewitt got lazy in the last few years

6. Bernie, i adore you my friend, but you're wrong here. If the dewitts think the improvements at busch are going to be funded by the fans, you're mistaking bigtime. New times, new rules and the ones going to the games, which they have lost 1 million fans would be paying for the upgrades, you're mistaking my friend. Also this strike and tv deal, streaming is a huge problem. Plus baseball will suffer a tremendous pushback with this strike by the fans. So we will see, but if they bleed millions of dollars, the Dewitts would sell the team. Btw Bloom has done a masterful job when it comes to dumping these clowns with big contracts before the strike. Brilliant, now move Donavan and gear up for spring training

7. Bernie stop going after Cardinal twitter crazies just talk baseball. They don’t represent the majority of us fans

8. Maybe fans are sensitive after the Rams but it’s laughable that they would move.

9. Attended my first Cardinal bb game is person in Sept 1983 – Series against the Reds.

10. BLAH BLAH the cardinal fans suck we know you hate the fans

11. Bernie
    No true Cardinal fan wants the ownership to move the franchise. I watched their recent interview. They seemed uninterested to me. I would take a bet with you that they will sell

12. Lance Lynn red jacket? Lol

13. I like how in the presser when asked about the, "rebuild" BD Jr. answered by saying they are not in a rebuild but they are, "building". That's because calling it a rebuild would have to imply taking ownership or accountability for recent failures. God forbid anyone do that these days. lol.

14. Ya know Bernie…I’m fine with them still being the owners. But they need a PR team to do the talking for them; especially DeWitt III. Many times his comments are tone deaf & it seems like he just “doesn’t get it” half the time with what fans complaints are.

15. I hope for the lifelong fans of the Cardinals that they never move the team.

16. Only agree 10000000% DeWitt has been breat😊

17. Bernie, I agree with you 1,000% on Bill DeWitt Jr. He has been a great owner despite the recent disappointments. But I see often in business where the next generation is not as talented as the previous one. I don't have any reason to believe Bill DeWitt III will not desire to keep the Cardinals competitive. That said, what gives you the confidence that he will be as good an owner as Bill DeWitt Jr. when his time comes?

18. GO RAMS

19. Great job Bernie you call it like you see it you don't sugar coat it like most sports figutes in our town .

20. Dewitt’s not accepting the franchise being in a rebuild is like someone with a toupee saying they have real hair. Everyone knows the reality but they don’t want to accept it.

21. Quit hiring managers with no previous MLB experience i.e. Matheny Schildt and the worst of all Marmol. When they hired experienced managers i.e. Larussa Herzog things go well

22. DeWitt’s have overall been incredibly good owners, despite the previous few years

23. No surprise. Hope this rebuild, works

24. If this team is unwilling to pay for talent, which is more likely? Winning or irrelevance. Love you Bernie , I can't justify paying for coverage of teams w/ no chance of success (I'll be on the radio though! ).Always a fan

25. sorry people, I'm , cranky .

26. For nearly three decades, the St. Louis Cardinals have enjoyed stability, credibility, and competitive relevance under the DeWitt family. Two World Series championships, four National League pennants, 17 postseason appearances, and a privately funded ballpark stand as undeniable markers of a successful ownership era. In a sport where dysfunction is common and patience is rare, the DeWitts delivered consistency and pride to a mid‑market franchise that routinely punched above its weight.

    But even the strongest stewardship can be overtaken by structural change. Major League Baseball has entered a new economic era—one defined not by smart mid‑market management, but by the sheer financial force of ultra‑wealthy ownership groups. The Dodgers, Mets, Yankees, Phillies, Blue Jays, and Rangers are no longer simply spending more; they are operating in a different financial universe altogether. Payrolls of $250 million to $300 million are no longer outliers. They are the cost of doing business for teams with championship ambitions.

    This is where the Cardinals now face a crossroads.

    The DeWitts have never been unwilling. They have been unable. Not for lack of desire, but because the modern MLB arms race is fueled by billionaires, private equity, and global capital pools—not by a single family whose wealth is largely tied up in long‑term assets and local revenue streams. The Cardinals’ traditional model—ticket sales, regional TV money, and disciplined payroll management—worked brilliantly from 2000 to 2015. It no longer keeps pace with a league where above‑average players routinely command nine‑figure contracts.

    The question is not whether the DeWitts have been good owners. They have.
    The question is whether any single mid‑market family can continue to fund a competitive franchise in a sport where salaries are accelerating faster than traditional ownership structures can sustain.

    The honest answer is becoming increasingly clear.

    The Cardinals’ payroll has slipped from its long‑standing position near the top third of MLB. Their margin for error has evaporated. A single bad contract now cripples flexibility. A single misstep in player development becomes a multi‑year setback. Meanwhile, the teams they must compete with can absorb mistakes, buy their way out of them, and reload without hesitation.

    This is not a moral failing. It is a capital problem.

    If the Cardinals want to remain competitive in the modern landscape, they will need more than tradition, loyalty, and institutional competence. They will need capital—significant capital. And that likely means bringing in a minority partner or co‑ownership group capable of injecting the financial muscle required to compete in a league increasingly dominated by the ultra‑wealthy.

    This does not require the DeWitts to relinquish control.
    It does not diminish their legacy.
    It simply acknowledges reality.

    Baseball has changed. The economics have changed. The competitive environment has changed. The Cardinals must change with it.

    St. Louis deserves a team that can compete not just with Milwaukee and Cincinnati, but with Los Angeles, New York, Philadelphia, and Atlanta. The DeWitts have carried the franchise admirably for 30 years. But the next 30 years will require a different financial architecture—one that no longer relies on a single family to keep pace with billion‑dollar ownership groups.

    The DeWitts have been good stewards.
    Now it is time for them to be good strategists.

    Bringing in new capital is not a surrender. It is an evolution.
    And it may be the only way to ensure that the Cardinals remain what they have long been: a proud, competitive, and nationally respected franchise in a sport that no longer rewards the old rules of ownership

27. I’m encouraged 😊 No Mo feels great! Oli is the only big question mark now

28. DeWitts hired Chaim Bloom & I’m confident they will facilitate implementing his vision of drafting talent and developing into them into great players.

    I’m thankful they went out of the Cardinals organization to get one of the best POBO available.

    MLB must implement an effective salary cap or it will destroy baseball as we know it.

29. Lmao already by minute 3 Bernie has called all the fans who complain about the Dewitts on the internet cynics and frauds, just yelling for attention, then in the same breath presents himself as a brave truth teller just giving his honest opinion (he can do no other!) no matter how mean people are to him in the comments. Oh yes this video is going to be a doozy

30. Just sounds like they’re looking to relocate. Dewitt would be more hated than kronke

31. He’s been a decent owner, but he was a GREAT owner in the 2000s. Once ballpark village was built however, it’s clear where the attention has been put. The early DeWitt era was a family that really loved baseball, the last decade has been more a family that values money more.