Major League Baseball executives are in negotiations that could result in new broadcast packages and relationships with Netflix, ESPN, NBC and Apple, according to officials briefed on the discussions.
NBC/Peacock and Apple TV+ are considered the top contenders for “Sunday Night Baseball” and first-round playoff games, while ESPN could add weekday games and a bigger daily digital presence, the officials said. Netflix has emerged as the potential Home Run Derby destination.
No deals have been finalized, and talks are active, creating an opportunity for other platforms to jump in. All the contracts are expected to be for three seasons.