MILWAUKEE— The sound of tape, scissors and holiday music filled American Family Field as Brewers employees gathered for the team’s annual All Hands on Deck Gift Wrapping Event, where staff wrapped and donated $5,000 worth of toys for children across Milwaukee.

The gifts — purchased and donated by front office staff — will be distributed through long-standing community partners the United Community Center and Northcott Neighborhood House, ensuring families in need receive support heading into the holidays.

Brewers Community Foundation Executive Director Cecelia Gore says the initiative is about more than presents, it’s about connection.

“We ​recognize ​that ​we ​play ​the ​game ​of ​baseball,” Gore said. “​​But ​it’s ​also ​important ​for ​us ​to ​be ​engaged ​beyond ​the ​diamond ​and ​make ​a ​difference. ​And ​that’s ​what ​we’re ​trying ​to ​do.”

This year’s event is part of the Brewers’ larger Beyond the Diamond outreach effort, a year- round initiative focused on strengthening neighborhoods, supporting youth programs, and meeting basic needs throughout Wisconsin. The gift wrapping day is one of more than 115 community appearances made this year by Brewers players, coaches and staff.

The holiday event comes as the Brewers Community Foundation announced a milestone achievement: more than $5.7 million raised in 2025. This adds a total of $66 million raised since the foundation’s inception in 2010. Funding supported roughly 200 nonprofits statewide, from domestic violence shelters to after-school programs, healthcare providers and senior services.

Gore says the impact is visible far beyond stadium walls.

“United ​Community ​center ​and ​Norcott ​Neighborhood ​House ​have ​been ​long ​standing ​partners,” Gore said. “​​We ​fund ​about ​200 ​nonprofits, ​annually. ​So ​actually, ​we ​could ​close ​our ​eyes ​and ​pick ​any ​one ​of ​those ​organizations ​because ​they ​all ​do ​really ​great ​work. ​But ​this ​year, ​we ​identified ​those ​two ​groups ​because ​we ​know ​that ​they ​have ​​some ​significant ​holiday ​efforts ​and ​they’re ​working ​with families ​and ​kids, ​and ​we ​thought ​they ​would ​be ​a ​good ​group ​to ​partner ​with.”

Other contributions this year included the 50/50 Raffle, which raised a record-setting $4 million, and dozens of outreach programs such as the Brewers Book Shelf Build and Play Ball Weekend.

As families prepare for the holidays, the Brewers say the mission remains simple. Brighten the season, strengthen then communities, and keep showing up for Milwaukee.