No team in baseball is paying a smaller share of its own team’s payroll than are the Milwaukee Brewers. Even if we set aside the huge lump sum each team receives each year from the league’s national TV rights agreements and the quarterly payments the Crew get as revenue-sharing payees, they get subsidized heavily, because their players received nearly $21 million in playoff shares and pre-arbitration bonus pool payouts. That money all comes from pooled league funds, rather than the pockets of Milwaukee’s ownership group under Mark Attanasio.

Nonetheless, financially, the Brewers operate at a disadvantage. The Dodgers, Phillies, Mets, Cubs, Padres, and the team from Cobb County, Georgia each outspend the Crew every year, and with good reason; their revenues dwarf those of the team playing in the league’s smallest market. While the Brewers get significant help with their payroll (some of it coming directly from their rivals), they need that help in a way none of their rivals do.

That reality is never thrown into sharper relief than on days like Tuesday, which saw the Phillies re-sign slugger Kyle Schwarber to a five-year, $150-million deal and the Dodgers set a new benchmark for relief pitcher salaries by signing Edwin Díaz for $69 million over three years. The final four teams in the 2025 National League bracket were the Phillies, the Dodgers, the Cubs and the Brewers, and already, the other three teams have spent varying amounts to reinforce their clubs for another run deep into October in 2026. (The Cubs, so far, have spent much more modestly than the others, but they’re being cited as a potential destination for several high-profile free agents and trade candidates.)

Don’t expect the Brewers to match those outlays. They could do it—they fill Uecker Field well and are a success story of marketing and revenue capture, to the greatest extent that that’s possible for a team without an adjacent commercial district next to their home park or a major media market to exploit. If Attanasio were thus disposed, Milwaukee could push their payroll to $150 million or higher, at least for a year or two. That’s not how he chooses to run the team, though, and eventually, even that modest increase would begin to stretch the club a bit thin. 

Instead, the perennial focus for the Crew is on homegrown talent, and as we know, they have arguably the best assemblage thereof in baseball. Theirs is the deepest corps of solid pre-arbitration players in the league, and their farm system is one of the three best in the game. They can (and will) continue to compete with the big boys, on a total budget less than half that of some of the others.

Fans will (rightfully) maintain high expectations for the 2026 team, though. The plan should be for the Crew to win a fifth NL Central crown in six years and try to claim their first-ever National League pennant. That doesn’t require an enormous monetary stretch, but it does require that the club reckon with their star power gap. As good as Jackson Chourio, William Contreras, Brice Turang and Jacob Misiorowski can be, they don’t quite match the Phillies (Schwarber, Trea Turner, Cristopher Sánchez) or the Dodgers (Shohei Ohtani, Mookie Betts, Freddie Freeman, Yoshinobu Yamamoto) man-for-man. Those teams are also out to accrue better depth. The logical next step for Milwaukee is to beat these teams in October, but to make that possible, they’ll have to find a creative way to keep getting more dynamic—more dangerous.

Nationals trade candidates MacKenzie Gore and CJ Abrams could each be interesting fits for the Crew. So could Tigers mega-ace Tarik Skubal, about whom the Brewers had discussions with Detroit at the 2024 trade deadline. We’ve already written, this month, about why Ketel Marte and Byron Buxton are interesting potential targets. The Brewers are unlikely to deal for Skubal now, since he’s only a year from free agency and will be well-paid in 2026, but they do need to think aggressively, as well as farsightedly. As Schwarber and Díaz reminded them on Tuesday, Milwaukee has a tall mountain to climb. They might have the best overall organization in baseball, but that doesn’t guarantee them a turn with the pennant. To get one, they’ll need to exit their comfort zone and do something big.