The Miami Marlins are returning to their radio roots through a new multi-year broadcast and streaming agreement with Audacy that designates sports station WQAM-AM/FM (560 /104.3) as the club’s flagship home across South Florida.
Under the multiplatform partnership, WQAM will carry all regular season games, including live play-by-play coverage along with pregame and postgame programming. The broadcasts will also stream via the Audacy app, extending reach beyond terrestrial radio as Audacy continues in its role as the official audio streaming partner of Major League Baseball.
Opening Day coverage begins March 27, when the Marlins host the Colorado Rockies at 7:10pm.
The agreement marks a full-circle moment for the franchise, reuniting the Marlins with WQAM, which served as the team’s inaugural flagship station during its 1993 debut season.
“Marlins baseball has a deep connection with fans across South Florida, and it is especially meaningful to reunite with WQAM, the station that helped bring our inaugural season to life on the airwaves in 1993,” said Caroline O’Connor, President of Business for the Marlins. “Audacy’s powerful broadcast and digital platforms will help us reach fans wherever they are while continuing to grow the Marlins brand and strengthen our connection with the South Florida community.”
For Audacy, the deal strengthens its sports portfolio in a key market while reinforcing WQAM’s position as a heritage sports brand in South Florida.
“Bringing Marlins baseball back to WQAM is a powerful homecoming that reunites two of South Florida’s most iconic sports brands,” said Claudia Menegus, Regional President at Audacy. “We are committed to giving fans a unified front-row seat to everything Marlins baseball, and by leveraging the combined reach of 104.3 FM and 560 AM, we are creating an unrivaled home for the fans.”
Beyond game broadcasts, the partnership includes expanded shoulder programming, with WQAM set to feature interviews with Marlins Manager Clayton McCullough, players and team executives, along with offseason content and cross-platform storytelling designed to deepen fan engagement year-round.
Radio has long served as a primary connection point for baseball fans, particularly in regional markets like South Florida, where listeners follow games across in-car, at-home and mobile environments. The new agreement builds on that tradition while incorporating streaming and digital distribution to reach audiences across multiple platforms.