ATLANTA, Ga. (Atlanta News First) – Autographed baseballs, game-worn jerseys, and bases rounded by Atlanta Braves legends can all be found inside a new memorabilia and collectables store at Truist Park.
“We actually have dirt from the World Series that came off of the field in game three,” Lisa Williams, Braves vice president of retail operations, said.
The store is called South End Trading Company and is located just inside the right field gate.
“The name came from our first home in Boston as the Boston Braves at South End Grounds and this is our re-imagined, updated, game-used, collectable memorabilia store,” Williams said.
It’s a Braves fan’s paradise, complete with a vault of one-of-a-kind items.
“We actually have a game-used and autographed Hank Aaron jersey from 1969,” Michale Margarite, Braves retail marketing coordinator, said.
The idea is to bring Braves memorabilia and history directly to fans, giving them the chance to see it up close or even take something home with them. Like baseballs used in the game they’re attending.
“When we get the baseballs in around the 6th or 7th inning, we’ll bring them up to the store for sale and this light will go on to indicate that everybody can come get a baseball from today’s game,” Margarite said.
Some of the items are for sale in-store, while others are up for auction online.
Collectables will be rotated every homestand to reflect milestone moments, like Dominic Smith’s recent walk-off grand slam during his Atlanta Braves debut, just two weeks after his mother’s death.
“The helmet that Dominic wore on Saturday night’s walk-off, we’re actually going to auction that off,” Williams said. “And 100% of those proceeds are actually going to go to a cancer charity of his choice.”
Williams said a portion of all of the proceeds from game-used and authentic memorabilia sales is going to the Braves Foundation, which supports the community through charitable projects year-round.
How to watch Braves on Gray
The Braves and Gray Media will simulacast 25 games for free, over-the-air to fans across Braves Country through Braves on Gray local television stations, reaching 26 markets throughout the Southeast.
For broadcast times, channel information and additional details, fans are encouraged to click here and check local Gray Media station listings in their markets.
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