The Toronto Blue Jays are off to a strong start this MLB season, winning four of their first five games. First baseman Vladimir Guerrero Jr. is once again a major reason for Toronto’s early success.
The 27‑year‑old superstar has opened 2026 with a .275 batting average, .545 on base percentage and .920 OPS across his first 22 plate appearances. That level of production is expected from Guerrero, who is now in his eighth big league season, all with Toronto.
And it will continue to be that way for a long time. Guerrero signed a 14‑year $500 million contract with the Blue Jays last April, ensuring he remains the face of the franchise for the entirety of his career.
Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27)© Mitch Stringer-Imagn Images
(© Mitch Stringer-Imagn Images)
As Guerrero continues to establish himself on the field and build his legacy, he is also expanding his influence off the field. Ahead of Wednesday’s series finale against the Colorado Rockies, Guerrero took to Instagram to make a special announcement.
He revealed that he has officially signed a multiyear partnership with FlexWork Sports Management as a brand ambassador, becoming the company’s first‑ever athlete representative. FlexWork specializes in operating and developing athlete led youth sports camps.
“We are proud to welcome Vladimir Guerrero Jr. as our first‑ever #FlexWorkSports brand ambassador,” the caption read.
The post continued, “Together through this multiyear partnership, FlexWork Sports and Vladdy will be bringing unforgettable experiences and lasting memories to youth athletes and fans across Canada, the United States, and the globe. This is only the beginning. ⚾️💪”
Guerrero will not be leading camps during the MLB season, but once the year concludes, the partnership is expected to give him opportunities to work directly with young athletes.
For now, his focus remains on guiding Toronto on another deep postseason run, hoping to finally bring home a World Series title after the Blue Jays fell one win short in 2025. He is the right player to lead that charge as a five‑time All-Star, Gold Glove winner and two‑time Silver Slugger.
With his prime years still ahead of him, Guerrero’s impact on and off the field continues to grow as he cements himself as one of the defining players of his generation.
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This story was originally published by Athlon Sports on Apr 1, 2026, where it first appeared in the MLB section. Add Athlon Sports as a Preferred Source by clicking here.