KANSAS CITY, Mo. (KCTV) – The Kansas City Royals have announced a multi-year partnership with sports and entertainment agency Elevate to help plan the fan experience at the team’s new downtown ballpark.
Elevate will advise on premium seating, ticket pricing, food and beverage plans, signage and corporate partnerships before construction, the Royals said on Thursday, Nov. 12.
The agency will also lead sales of naming rights and other partnerships, according to the club.
The approximately 34,000-seat ballpark is planned as the centerpiece of a $3 billion, 85-acre mixed-use development at the Crown Center site in partnership with Hallmark Cards, according to the team.
The Kansas City Royals shared ballpark renderings on Oct. 15, 2026, along with Populous.(Kansas City Royals/Populous)
The Royals said the project will bring economic activity and new visitors to the area.
“Our fans deserve a world-class and family-friendly experience and we’re excited that Elevate will help bring that vision to life in our new downtown ballpark,” Royals President of Real Estate and Development Brooks Sherman said. “This project will transform our city’s downtown, benefit small businesses, enhance Kansas City’s profile and be a point of great pride for our fans. We want the best beside us, and that’s what we have with Elevate.”
What Elevate will do
The Royals said Elevate will serve as the team’s exclusive third-party adviser and sales agent for premium seating and corporate partnerships at the new ballpark.
The agreement builds on a relationship that began in July 2022, according to team leaders.
In addition to advising on ballpark design and business planning, Elevate will handle partnership sales, strategy, valuation, outreach, negotiations and activation planning, the team said.
Elevate’s creative team will also design a ballpark sales preview and experience center in the Kansas City area, where prospective buyers can explore plans for the venue, officials added.
Its work will include site selection, budget planning, design and project management. Elevate’s premium sales team will operate the center, the Royals said.
“This new ballpark will be a civic landmark that helps shape the future of downtown Kansas City for generations to come. We’re honored to partner with the team and help bring that vision to life, drawing on the full strength of Elevate’s experience to create a destination that reflects the pride and energy of Kansas City,” said Chris Allphin, Elevate’s chief business officer and president of Elevate Creative.
The Kansas City Royals shared ballpark renderings on Oct. 15, 2026, along with Populous.(Kansas City Royals/Populous)
The Royals also said Elevate’s executive search practice recently completed the appointment of David Burke as chief revenue officer for the Royals’ new ballpark sale.
Burke will also serve as Elevate’s executive vice president of property sales.
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