Charisma is timeless. Attractive personalities move mountains and change ballclubs. Of course, charisma is a subjective term. What charms one person can give another the ick. Yet, those who have that “it factor” (whatever “it” may be) tend to get what they strive for, regardless of controversy, affiliation, or moral compass (or lack thereof).
Initially deemed an uninspiring hire by a stagnant front office, new Minnesota Twins manager Derek Shelton has shifted much of the fanbase’s perception of him from negative or neutral to positive in less than two weeks since being hired as Rocco Baldelli‘s successor. The Twins’ public relations team has played a role in maximizing Shelton’s public appearances, assisting the former Pittsburgh Pirates skipper in building as much cultural cachet in Twins Territory as possible. Still, positive public perception can’t be manufactured; it must be earned. Shelton has done just that, showcasing a sense of humor and personability that no Twins manager has possessed since Ron Gardenhire left the organization in 2014. Obviously, having a charismatic personality isn’t an absolute prerequisite for finding success, especially as an MLB manager. Gardenhire’s successor, Paul Molitor, led the club to the postseason in 2017. Baldelli and his milquetoast demeanor guided the club to three postseason appearances in seven seasons, ending the organization’s 18-game postseason losing streak in 2023.
However, despite their respective successes as managers, Molitor and (more specifically) Baldelli were never able to store much goodwill with large sections of Twins Territory. Molitor never earned it as a manager, as his tenure with the Twins was short-lived and largely unsuccessful. The driving factor behind Baldelli’s inability to become a beloved figure was his being impersonal and unrelatable.
Whether during times of success or despair, those who follow the Twins longed for Baldelli to exhibit any sense of personality. Unfortunately, the club’s former skipper consistently failed to take advantage of opportunities to showcase his personality, even in controlled environments. Instead, he elected to act in a manner seemingly molded by a third-party organization’s public relations department, rather than acting in a natural manner. The faults of Baldelli’s robotic demeanor reached a boiling point when he flubbed a farewell for Willi Castro (before being chastised by an enraged Griffin Jax) the day before this season’s trade deadline.
It is vital to be honest with ourselves. Expecting corporate soldiers to display a profound sense of authenticity is a fool’s errand. Still, if Baldelli possessed even an ounce of public-facing charm or allure, it should have oozed out at some point over his seven-year tenure as Twins manager. Unfortunately, it never did.
The result of Baldelli failing to earn the affection of Twins Territory was a talented baseball mind (and overall good person) taking the brunt of anger from one of baseball’s most disillusioned fan bases. He was the target of much of Twins fans’ collective angst simply because he was an accessible figure whose face was seen during every game—unlike those of the Pohlad family. Still, he didn’t do himself any favors by being a closed-off figure who answered questions as if he was managing a Facebook-operated multi-level marketing scheme, rather than a baseball club.
Whether it be cracking jokes about Derek Falvey’s job title, playfully bantering with Patrick Reusse about the color of his beard, or taking courtside photos with Falvey at a Minnesota Timberwolves game, Shelton has exuded more personality in his first two weeks as Twins manager than Baldelli did over seven seasons—seemingly without trying.
Shelton is charismatic in a way that doesn’t feel manufactured. He’s witty—a vital characteristic in hard, challenging times. Unfortunately, difficult times could be a common theme for the 2026 Twins. Still, given Shelton’s disarming personality and strong sense of humor, Twins Territory could feel a sense of kinship to the club’s manager it hasn’t known since Gardenhire left the office. Hopefully, the same qualities that endear the fanbase to Shelton will resonate with the players, creating a sense of optimism about the club’s on-field results that has been missing since the team’s dramatic 2024 collapse.