For long weeks that froze over and became months, Cubs fans waited for their own personal hot stove to spark. Suddenly, in a week becoming their annual moment of truth and on an auspicious night for all Chicago sports supporters, it came together. The franchise’s future came much more clearly into view.

While Bears fans watched their team make a heroic playoff comeback against the Green Bay Packers, their phones lit up, delivering the news that Alex Bregman had agreed to a five-year deal with the team. Along with the trade that brought young right-handed pitcher Edward Cabrera to the North Side just over 72 hours earlier, that signing announced the team’s earnest intention to return to title contention in the National League.

If you want to dive deeper into the story about either of the new ball players Craig Counsell‘s team just acquired, please check out our comprehensive coverage here at North Side Baseball. Here, suffice it to say that in making these moves, Jed Hoyer’s front office showed an urgency not seen here since the days of Theo Epstein. 

Hoyer and his staff will probably never admit to having a perception problem, but their recent actions suggest they’re aware of its existence. The Cubs are a big-market team that has enough funds to go toe-to-toe with any other club in baseball when it comes to talent acquisition. This is a 90-win club that has watched its rivals in Milwaukee seize three straight division titles and five of the last eight, while the Cubs only limped to one—in the shortened, meaningless COVID season of 2020. The North Siders finally made it back to the postseason in 2025, but that shouldn’t be their measuring stick for success or failure. They should plan to win the division every year, or go down swinging in the effort. These moves show that they agree with that, even if ownership is reluctant to spend what it would take to establish that standard.

A new era of Chicago Cubs baseball is about to start, and since recent events have given this club a clear direction, the season can’t come soon enough. Real change feels possible. The Cubs signed Shota Imanaga on Jan. 11, 2024. They were, in a way, right on schedule this year, making their big splashes in that same sweet spot of the offseason where talent is still available but freezer burn hasn’t set in. Now, we all just have to wait and see what other changes come before spring training—and how these moves pay off come Opening Day.