Gray Media (NYSE:GTN) and the Atlanta Braves will air 15 live spring training games across 26 Southeastern markets via Braves on Gray local stations, beginning Feb. 22 and running through March 21, 2026. The package includes a new 10-episode series, Celebrating ’21, airing before select games.
Games include matchups vs. Minnesota, Detroit, Boston, New York Yankees and others; select broadcasts feature a Spring Breakout Game showcasing Braves prospects on March 21 at 6:30 p.m. ET.
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Spring training games
15 games
2026 Braves spring training broadcast schedule on Gray stations
Covered markets
26 markets
Braves on Gray coverage across the Southeast
Celebrating ’21 episodes
10 episodes
Series reliving 2021 championship season before select games
Television markets served
113 markets
Gray Media portfolio coverage
US TV household reach
37%
Portion of US television households reached by Gray
Top-rated station markets
78 markets
Markets where Gray owns the top-rated station
Top 1st/2nd rated markets
99 markets
Markets with first and/or second highest rated station
Telemundo affiliate markets
47 markets
Size of Gray’s Telemundo affiliate group
$4.69
Last Close
Volume
Volume 1,238,102 is slightly below the 1,348,522 share 20-day average.
normal
Technical
Price at $4.64, trading below 200-day MA of $4.82 and 26.41% under 52-week high.
GTN fell 3.33% with peers also lower (SBGI -3.88%, IHRT -4.7%, FUBO -3.27%, SSP -3.28%), but no momentum scanner confirmation of a coordinated sector move.
Date
Event
Sentiment
Move
Catalyst
Feb 5
Positive
-2.3%
Expanded Telemundo affiliations added markets and >1.6M Hispanic TV households.
Feb 3
Positive
-2.0%
Extended Kansas City Royals deal with ten free over-the-air games.
Jan 12
Neutral
-1.6%
Announced Q4 2025 earnings release and conference call schedule.
Jan 7
Neutral
-8.0%
Named new general manager for KFVS and WQWQ-LD regional stations.
Dec 23
Positive
+1.6%
Multi-year renewal of NBC affiliations across 54 Gray-owned markets.
Pattern Detected
Recent positive affiliation and sports-rights announcements often coincided with negative next‑day moves, suggesting a pattern of weak price follow‑through on distribution wins.
Recent Company History
Over the past few months, Gray Media has focused on strengthening distribution and network relationships. It renewed NBC affiliations reaching over 14 million households, expanded its Telemundo footprint to more than 1.6 million Hispanic TV households, and extended a free over-the-air deal with the Kansas City Royals for 10 games in up to 18 markets. Despite these seemingly constructive moves, the stock often traded down the next day, framing today’s Braves spring training expansion within an ongoing push to leverage live sports and network partnerships.
This announcement extends Gray Media’s use of live sports and free over-the-air distribution, adding 15 Braves spring training games across 26 Southeastern markets and a 10-episode championship recap series. It complements prior moves like expanded Telemundo reach and MLB partnerships, reinforcing a strategy built on audience scale in 113 markets reaching 37% of US TV households. Investors may watch how such rights translate into advertising demand, ratings performance, and future earnings commentary.
over-the-air
technical
“free over-the-air across our portfolio of leading Southeastern television stations”
Over-the-air means sending data, software or updates wirelessly to devices without needing a physical connection or in-person visit, like receiving a new app or firmware update through your phone or car’s cellular connection. Investors care because it lets companies fix bugs, add features, or patch security remotely, reducing recall costs and boosting user experience and recurring revenue, while also introducing regulatory and cybersecurity risks that can affect value.
AI-generated analysis. Not financial advice.
02/13/2026 – 11:18 AM
Expanded Coverage Brings Live Braves Spring Training Baseball to 26 Markets via Braves on Gray
ATLANTA, Feb. 13, 2026 (GLOBE NEWSWIRE) — The Atlanta Braves and Gray Media have announced an expanded spring training broadcast offering, bringing 15 spring training games to fans across Braves Country through Braves on Gray local television stations, reaching 26 markets throughout the Southeast.
This broadcast partnership highlights the Braves’ commitment to engaging fans across Braves Country, delivering live spring training action to communities throughout the region. Fans will also get to relive the 2021 championship season with a new 10-episode series titled Celebrating ’21, which will air before select spring training matchups. The series will feature commentary from former Braves manager Brian Snitker and will be narrated by Braves announcer Ben Ingram.
2026 Spring Training Broadcast Schedule
DateOpponentTime (ET)Sunday, Feb. 22vs. Minnesota1:00 p.m.Tuesday, Feb. 24vs. Detroit1:00 p.m.Wednesday, Feb. 25vs. Pittsburgh1:00 p.m.Thursday, Feb. 26at New York Yankees1:00 p.m.Friday, Feb. 27vs. Boston1:00 p.m.Sunday, March 1vs. Tampa Bay1:00 p.m.Wednesday, March 4vs. Colombia1:00 p.m.Thursday, March 5vs. Toronto1:00 p.m.Saturday, March 7vs. Baltimore1:00 p.m.Thursday, March 12at Pittsburgh6:00 p.m.Friday, March 13vs. New York Yankees1:00 p.m.Saturday, March 14vs. Boston6:00 p.m.Tuesday, March 17at Boston1:00 p.m.Saturday, March 21at Boston1:00 p.m.Saturday, March 21at New York Yankees (Spring Breakout Game vs. Braves Prospects)6:30 p.m.
“We are committed to making Braves baseball accessible to fans across Braves Country,” said Derek Schiller, Atlanta Braves President & CEO. “We saw an amazing response to our partnership with Gray Media last year, and expanding their Spring Training coverage this season is one of the ways we plan to bring fans closer to the action than ever before. We’re excited to have these 15 Braves spring training games available for free throughout the Southeast and look forward to continuing our partnership with Gray this season.”
“Gray Media is proud to partner with the Atlanta Braves to bring quality baseball programming to our viewers across Braves Country, free over-the-air across our portfolio of leading Southeastern television stations,” said Hilton H. Howell, Jr., Chairman and Co-CEO of Gray Media. “This partnership allows us to deliver engaging sports content that resonates with our local communities.”
For broadcast times, channel information and additional details, fans are encouraged to visit bravesongray.com and check local Gray Media station listings in their markets.
Media Contact:
Erik Schrader | WANF & WPCH Vice President/General Manager | 404-327-3100 phone Erik.Schrader@wanf.com
About Atlanta Braves
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants, and two World Series titles. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and X.com/braves.
About Gray Media
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 47 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com
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FAQ
Which Atlanta Braves spring training games will air on Gray Media (GTN) in February–March 2026?
Fifteen Braves spring training games will air between Feb. 22 and March 21, 2026. According to the company, the schedule lists opponents including Minnesota, Detroit, Pittsburgh, Boston and New York Yankees on specified dates and times.
When is the Braves Spring Breakout Game on Gray Media (GTN) and what time will it start?
The Spring Breakout Game vs. New York Yankees is scheduled for March 21, 2026 at 6:30 p.m. ET. According to the company, it will showcase Braves prospects and air on select Braves on Gray stations.
What is “Celebrating ’21” and when will it air on Gray Media (GTN) during spring training?
“Celebrating ’21” is a 10-episode series highlighting the 2021 championship season and will air before select spring training matchups. According to the company, episodes feature commentary from Brian Snitker and narration by Ben Ingram.
How many markets will Braves on Gray broadcasts reach across the Southeast in 2026?
The broadcasts will reach 26 markets throughout the Southeast. According to Gray Media, the live spring training package is free over-the-air on Braves on Gray local television stations across Braves Country.
Where can fans find broadcast times and channel listings for Braves games on Gray Media (GTN)?
Fans should check local Gray Media station listings and bravesongray.com for broadcast times and channel information. According to the company, those sources provide market-specific channel details and scheduling updates.
Who are the on-air contributors mentioned for the Braves on Gray spring training coverage in 2026?
Former Braves manager Brian Snitker provides commentary and Ben Ingram narrates the Celebrating ’21 series. According to the company, both will be featured in the lead-up programming to select spring training games.