{"id":138714,"date":"2025-06-29T04:16:35","date_gmt":"2025-06-29T04:16:35","guid":{"rendered":"https:\/\/www.rawchili.com\/mlb\/138714\/"},"modified":"2025-06-29T04:16:35","modified_gmt":"2025-06-29T04:16:35","slug":"washington-nationals-tapping-excel-sports-for-ballpark-jersey-patch-sponsorship-search","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/mlb\/138714\/","title":{"rendered":"Washington Nationals tapping Excel Sports for ballpark, jersey patch sponsorship search"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The Nationals have hired Excel Sports Management to take both <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/09\/03\/washington-nationals-naming-rights\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/09\/03\/washington-nationals-naming-rights\/\">its stadium naming rights and jersey patch sponsorship slots<\/a> to market, with \u201cinitial conversations with potential partners having begun in January,\u201d according to Brett Knight of FORBES. The two sales processes will \u201cproceed largely independently,\u201d but \u201chopes are high that contracts can be signed this year &#8212; perhaps even midseason.\u201d Knight estimates that together, the sponsorships \u201ccould be worth more than\u201d $20M annually to the franchise. Nationals CRO Mike Carney indicated that the Nationals have \u201cpursued a stadium deal in the past,\u201d but that ultimately \u201cthe brands weren\u2019t the right fit.\u201d On the surface, it \u201cmay not be the most obvious time to pursue these deals,\u201d but pandemic restrictions that kept fans out of ballparks entirely in 2020 and limited attendance in 2021 \u201cprevented the Nationals from capitalizing financially on their championship run.\u201d While the Nationals are currently going through an on-field rebuild, the organization is \u201cbullish about an exciting young core.\u201d Also fueling the optimism are <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/01\/29\/nationals-ballpark-entertainment\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/01\/29\/nationals-ballpark-entertainment\/\">plans the Nationals unveiled in January<\/a> to \u201cupgrade their ballpark and the surrounding area with funding from the D.C. Council.\u201d One other plus: The team is <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/02\/24\/nationals-launch-brand-campaign-honoring-history\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/02\/24\/nationals-launch-brand-campaign-honoring-history\/\">celebrating its 20th anniversary in D.C. this year<\/a>, which \u201ccould offer a public-relations lift for any corporate partner\u201d (<a href=\"https:\/\/www.forbes.com\/sites\/brettknight\/2025\/03\/03\/the-washington-nationals-are-finally-selling-stadium-naming-rights-and-jersey-sponsorships\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.forbes.com\/sites\/brettknight\/2025\/03\/03\/the-washington-nationals-are-finally-selling-stadium-naming-rights-and-jersey-sponsorships\/\">FORBES, 3\/3<\/a>). <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">RELATED: <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/03\/03\/nationals-set-to-regain-broadcast-rights-as-masn-agreement-dissolved\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/03\/03\/nationals-set-to-regain-broadcast-rights-as-masn-agreement-dissolved\/\">Nationals set to regain broadcast rights as MASN agreement dissolved<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Nationals have hired Excel Sports Management to take both its stadium naming rights and jersey patch sponsorship&hellip;\n","protected":false},"author":2,"featured_media":138715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2398],"tags":[5,4,415,27924,414,71,4222],"class_list":{"0":"post-138714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-washington-nationals","8":"tag-baseball","9":"tag-mlb","10":"tag-nationals","11":"tag-uniform-sponsorship","12":"tag-washington","13":"tag-washington-nationals","14":"tag-washingtonnationals"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/114764722169309765","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/138714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=138714"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/138714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/138715"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=138714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=138714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=138714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}