{"id":350493,"date":"2025-09-29T16:50:12","date_gmt":"2025-09-29T16:50:12","guid":{"rendered":"https:\/\/www.rawchili.com\/mlb\/350493\/"},"modified":"2025-09-29T16:50:12","modified_gmt":"2025-09-29T16:50:12","slug":"boston-red-sox-see-uptick-in-attendance-sales-and-ratings-amid-return-to-playoffs","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/mlb\/350493\/","title":{"rendered":"Boston Red Sox see uptick in attendance, sales, and ratings amid return to playoffs"},"content":{"rendered":"<p class=\"c-paragraph sections-franchises \">The Red Sox business is \u201con the mend,\u201d with improvements seen across attendance, sellouts, season ticket sales, TV ratings, concessions and merchandise, according to Michael Silverman of the BOSTON GLOBE. Introduced in May, sales for the team\u2019s second iteration of its <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/05\/19\/red-sox-hit-the-mark-with-new-city-connect-uniforms\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/05\/19\/red-sox-hit-the-mark-with-new-city-connect-uniforms\/\">\u201cCity Connect\u201d jersey, Fenway Greens,<\/a> have \u201calready exceeded\u201d their first edition which were first introduced in 2021. Red Sox Chief Marketing and Partnerships Officer Troup Parkinson noted that the club have also \u201cout-sold\u201d every other team\u2019s City Connect jerseys. He said that attendance at Fenway Park \u201cis up\u201d 5% from last year as well. More than a third of the games, 31 heading into this final weekend, \u201cwere sellouts.\u201d There were seven sellouts in 2024. New season ticket sales \u201care up\u201d 100% from a year ago, too. Parkinson noted that concession sales inside the stadium \u201care up about\u201d 5%, and so are merchandise sales, both inside and outside the ballpark. TV ratings on Red Sox-owned NESN have also \u201ctaken a leap, up\u201d 49% in overall household viewership \u201cand up\u201d 132% among adults ages 25-54 (<a href=\"https:\/\/www.bostonglobe.com\/2025\/09\/28\/sports\/red-sox-business\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.bostonglobe.com\/2025\/09\/28\/sports\/red-sox-business\/\">BOSTON GLOBE, 9\/28<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"The Red Sox business is \u201con the mend,\u201d with improvements seen across attendance, sellouts, season ticket sales, TV&hellip;\n","protected":false},"author":2,"featured_media":350494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2375],"tags":[5,141,48,2542,38823,4,89,2543,19734],"class_list":{"0":"post-350493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-boston-red-sox","8":"tag-baseball","9":"tag-boston","10":"tag-boston-red-sox","11":"tag-bostonredsox","12":"tag-earnings-and-ipos","13":"tag-mlb","14":"tag-red-sox","15":"tag-redsox","16":"tag-ticketing"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/115288619538753732","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/350493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=350493"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/350493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/350494"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=350493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=350493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=350493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}