The White Sox have added CME Group, the longtime Chicago-based financial institution, as their jersey patch sponsor in a multiyear deal. The jersey patch will be featured on Chicago\u2019s home, road and alternate jerseys for all spring training, regular season and postseason games. It will debut in spring training on Feb. 20. The White Sox open the regular season on March 26 in Milwaukee before heading home April 2 against Toronto. <\/p>\n
Exact term and financials were not disclosed, though CME Group CEO Terry Duffy said there are options included. <\/p>\n
\u201cWe\u2019re committed,\u201d Duffy said. \u201cWe want to be part of the fabric of Chicago as much as anything.\u201d <\/p>\n
White Sox EVP\/Chief Revenue & Marketing Officer Brooks Boyer said the team had previously received offers for a jersey patch sponsorship but they did not fit the criteria for which it was looking. Boyer said the team was ideally looking for a sponsor that shared its brand values, was based in Chicago and had a significant reach nationally or globally. <\/p>\n
CME Group fit the bill, with conversations between Duffy, Boyer and White Sox owner Jerry Reinsdorf taking place before completion. <\/p>\n
The team is gaining momentum as its rebuilding process continues, with an increasing amount of young talent filling the roster. More importantly to Duffy, though, is that the fanbase at White Sox games is trending younger, allowing CME Group to potentially gain its next wave of clients. <\/p>\n
\u201cEven though it took us longer than most teams (to get a jersey patch deal), we\u2019re excited about the fact that we get to partner with a brand that has the local, national and worldwide recognition that will enhance our brand, and we certainly hope we can do the same for them,\u201d Boyer said. <\/p>\n
CME Group also receives fixed homeplate signage and premium ballpark seating to entertain clients and employees as part of the deal. <\/p>\n
Boyer said Playfly Sports did an evaluation, including a 10-to-15-page deck, that helped guide the team\u2019s strategy on securing their jersey patch deal. Chicago-based Ian Waller, Manager of Playfly Consulting, led the evaluation process. <\/p>\n
\u201cWe asked (Playfly Sports) from the jump, please don\u2019t tell us what you think we want to hear. Tell us the exact truth. And that ended up being valuable,\u201d Boyer said. <\/p>\n
The Rays are now the only MLB team without a jersey patch sponsorship. <\/p>\n","protected":false},"excerpt":{"rendered":"The White Sox have added CME Group, the longtime Chicago-based financial institution, as their jersey patch sponsor in…\n","protected":false},"author":2,"featured_media":542565,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2379],"tags":[5,138,49,2561,43574,6035,4,27924,396,2562],"class_list":["post-542564","post","type-post","status-publish","format-standard","has-post-thumbnail","category-chicago-white-sox","tag-baseball","tag-chicago","tag-chicago-white-sox","tag-chicagowhitesox","tag-data-and-insights","tag-deals","tag-mlb","tag-uniform-sponsorship","tag-white-sox","tag-whitesox"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/115973810507836601","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/542564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=542564"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/542564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/542565"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=542564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=542564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=542564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}