{"id":543315,"date":"2026-01-29T01:47:14","date_gmt":"2026-01-29T01:47:14","guid":{"rendered":"https:\/\/www.rawchili.com\/mlb\/543315\/"},"modified":"2026-01-29T01:47:14","modified_gmt":"2026-01-29T01:47:14","slug":"white-sox-finally-add-a-sponsored-jersey-patch-and-its-not-a-big-deal","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/mlb\/543315\/","title":{"rendered":"White Sox Finally Add a Sponsored Jersey Patch \u2014 and It\u2019s Not a Big Deal"},"content":{"rendered":"

For the first time in franchise history, the Chicago White Sox<\/a> will have a sponsored patch on their jerseys for the 2026 season.<\/p>\n

The club announced a partnership with CME Group<\/a> \u2014 a Chicago-based derivatives marketplace \u2014 on Wednesday, signaling a deal to collaborate moving forward.<\/p>\n

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A jersey patch will be featured on every iteration of White Sox uniforms this season, though the placement and color of the patch will depend on which jersey is being worn.<\/p>\n

A white CME logo with black lettering will appear on the left sleeve of the White Sox\u2019s home pinstriped uniforms. The road grays will feature a blue logo on a gray background, with CME in black lettering. The logo will have a black background on both the MLB Nike City Connect jerseys and the alternate black uniforms.<\/p>\n

The White Sox are a bit late to the party when it comes to including advertisements on their uniforms. That\u2019s due in part to an extended search for a partner that \u201cshares values and has a commitment to Chicago,\u201d according to White Sox executive vice president and chief revenue and marketing officer Brooks Boyer (via Scott Merkin<\/a>).<\/p>\n

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Ironically, it\u2019s also due to how bad the White Sox have been. Three consecutive 100-loss seasons didn\u2019t exactly inspire companies to jump into a partnership with the White Sox.<\/p>\n

Losing is actually what kept advertisements off the jerseys for this long \u2014 which is ironic, given how opposed fans seem to be to the idea now.<\/p>\n

And it\u2019s no surprise. Slapping a corporate logo on sports uniforms never goes over well, especially when you\u2019re dealing with an iconic and classically clean uniform like the White Sox have.<\/p>\n

But I don\u2019t think this is nearly as big of a deal as many White Sox fans will make it out to be.<\/p>\n

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There are already plenty of teams in Major League Baseball with corporate logos on their jerseys. That includes the Chicago Cubs<\/a>, Boston Red Sox, New York Yankees, and Philadelphia Phillies \u2014 big-market teams with iconic and classic uniforms of their own. It also includes big spenders like the New York Mets, San Diego Padres, and Atlanta Braves.<\/p>\n

There are only a few teams in baseball that don\u2019t currently have corporate patches on their uniforms. It\u2019s something fans simply need to accept.<\/p>\n

All you can really do is hope the company your team partners with has a logo that isn\u2019t an eyesore and doesn\u2019t carry a negative connotation \u2014 you know…like the name \u201cGuaranteed Rate\u201d paired with a logo that\u2019s a massive, downward-pointing red arrow.<\/p>\n

Clearly, the White Sox have gone down that slippery slope before. But I don\u2019t think this is one of those examples.<\/p>\n

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The CME logo blends in just fine with the uniforms, and recoloring the logo to match the team\u2019s palette was a smart move. Nothing really stands out here \u2014 and to me, that\u2019s a good thing.<\/p>\n

It\u2019s not the bright red Nintendo patch slapped onto the Seattle Mariners<\/a>\u2019 turquoise uniforms.<\/p>\n

This was inevitable at some point, and the biggest takeaway for me is that it\u2019s another form of revenue coming in. The most optimistic view is that this new revenue stream allows the White Sox to increase spending<\/a> on putting a competitive team on the field.<\/p>\n

The more realistic view is that the money won\u2019t be reinvested into the on-field product at all \u2014 and that this patch becomes a complete non-factor that\u2019s forgotten about in a few years.<\/p>\n

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The patch may stand out when you\u2019re watching White Sox baseball in 2026. But you\u2019ll quickly learn to ignore it and focus on the far more consequential, bigger picture.<\/p>\n","protected":false},"excerpt":{"rendered":"For the first time in franchise history, the Chicago White Sox will have a sponsored patch on their…\n","protected":false},"author":2,"featured_media":543316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2379],"tags":[46,5,48,138,24,49,2561,71737,4,61,62,25,18,65,396,2562],"class_list":["post-543315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-chicago-white-sox","tag-atlanta-braves","tag-baseball","tag-boston-red-sox","tag-chicago","tag-chicago-cubs","tag-chicago-white-sox","tag-chicagowhitesox","tag-cme-group","tag-mlb","tag-new-york-mets","tag-new-york-yankees","tag-philadelphia-phillies","tag-san-diego-padres","tag-seattle-mariners","tag-white-sox","tag-whitesox"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/115975870931286838","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/543315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=543315"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/543315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/543316"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=543315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=543315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=543315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}