{"id":625935,"date":"2026-03-16T04:28:26","date_gmt":"2026-03-16T04:28:26","guid":{"rendered":"https:\/\/www.rawchili.com\/mlb\/625935\/"},"modified":"2026-03-16T04:28:26","modified_gmt":"2026-03-16T04:28:26","slug":"dodgers-land-new-dodger-stadium-sponsorship-deal-with-japanese-company","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/mlb\/625935\/","title":{"rendered":"Dodgers Land New Dodger Stadium Sponsorship Deal With Japanese Company"},"content":{"rendered":"

The Los Angeles Dodgers<\/a> have reached a sponsorship agreement with the Japanese company Uniqlo for Dodger Stadium, though the stadium\u2019s name will remain.<\/p>\n

Since 2022, the Dodgers have been looking for a baseball field partnership. The franchise worked with Sportfive, a marketing agency, to help secure the partnership and a jersey-patch sponsorship.<\/p>\n

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Eventually, come 2024, the Dodgers will choose Guggenheim Baseball Management<\/a>, their ownership group, as the jersey patch sponsor.<\/p>\n

Two years from then, Los Angeles will have found a partner for their baseball field in a deal that will keep the stadium name as it is.<\/p>\n

\"Oct<\/p>\n

Oct 26, 2025; Los Angeles, California, USA; A general overall view of Dodger Stadium with the 2025 World Series logo on the field. Mandatory Credit: Kirby Lee-Imagn Images<\/p>\n

Katie Woo of The Athletic<\/a> broke the news of the historic deal, emphasizing that Dodger Stadium will remain, though the actual field itself will be named after Uniqlo.<\/p>\n

\u201cDodger Stadium\u2019s name will remain unchanged. The Dodgers did not sell the naming rights to their ballpark and were not open to doing so throughout the process,\u201d Woo wrote. <\/a><\/p>\n

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\u201cProtecting the legacy of Dodger Stadium, which has been the name of the historic park since its opening in 1962, was a top priority for the organization.<\/p>\n

\u201cHowever, Uniqlo will hold the rights to the playing field, which will likely be named Uniqlo Field at Dodger Stadium.\u201d<\/p>\n

Woo reports that an official announcement will come before the start of the season, when the Dodgers open their season against the Arizona Diamondbacks at the end of March.<\/p>\n

The Dodgers-Uniqlo partnership<\/p>\n

Along with the baseball field itself featuring Uniqlo, the brand will have a major presence throughout the stadium.<\/p>\n

\u201cAs the field presenting partner, Uniqlo will have a prominent showing throughout the ballpark,\u201d Woo added.<\/a><\/p>\n

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\u201cIts name will be used in all references and signage related to Dodger Stadium, including a newly constructed sign in center field. Uniqlo will also hold exclusive marketing and promotional opportunities as the organization\u2019s top sponsor.\u201d<\/p>\n

Uniqlo has made a big impact stateside as a fast-fashion brand. They have opened thousands of stores, featuring cost-effective clothing found at most major malls, especially in Southern California.<\/p>\n

With Japanese stars like Shohei Ohtani and Yoshinobu Yamamoto<\/a>, and Los Angeles being a natural Japanese tourist spot, Uniqlo could only further grow its brand with the new sponsorship deal.<\/p>\n

Meanwhile, the Dodgers continue to build a portfolio of Japanese sponsors, capitalizing on their talent pipeline.<\/p>\n","protected":false},"excerpt":{"rendered":"The Los Angeles Dodgers have reached a sponsorship agreement with the Japanese company Uniqlo for Dodger Stadium, though…\n","protected":false},"author":2,"featured_media":625936,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2406],"tags":[22,5,3313,2196,39,66506,1165,4332,4333,774,57,3224,4331,4,468,80486,80485,313],"class_list":["post-625935","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles-dodgers","tag-arizona-diamondbacks","tag-baseball","tag-baseball-field","tag-dodger-stadium","tag-dodgers","tag-guggenheim-baseball-management","tag-la","tag-la-dodgers","tag-ladodgers","tag-los-angeles","tag-los-angeles-dodgers","tag-losangeles","tag-losangelesdodgers","tag-mlb","tag-shohei-ohtani","tag-sponsorship-agreement","tag-uniqlo","tag-yoshinobu-yamamoto"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/116236970921827366","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/625935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=625935"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/625935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/625936"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=625935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=625935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=625935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}