BOSTON (March 30, 2026)\u00a0\u2013\u00a0 NESN, New England\u2019s premier sports network, today announced record-breaking streaming, engagement, and subscription growth last week, driven by an electric convergence of the Boston Red Sox opening series and the Boston Bruins\u2019 late-season playoff push. In total, from Monday, March 23 through Sunday, March 29, NESN 360 had a 52% increase in unique streams, while subscriptions surged to their highest level – 10% above their previous peak set last year.<\/p>\n
Following a robust multi-platform marketing campaign, the Red Sox opening-series ranked as the most-watched three-game series in NESN 360 history, and average unique viewers were 60% higher than last year\u2019s opening series. Meanwhile, the Bruins delivered their four largest regular-season streaming audiences ever on the platform – highlighted by Saturday\u2019s matchup against Minnesota as the most-streamed Bruins game of all time. And Sunday\u2019s playoff-clinching Boston Fleet game against Minnesota was its second-highest viewed game on NESN 360 of all-time.<\/p>\n
Subscriber growth matched the surge in viewership, and was equally historic. New sign-ups during the season-opening week were 31% higher than last year, pushing total subscribers to an all-time high and up 68% from this time last year.\u00a0<\/p>\n
Red Sox Opening Week<\/p>\n
The March 26 opener against Cincinnati was the most-streamed game in NESN history, surpassing the previous record set during Roman Anthony\u2019s debut on June 9 and 38% above opening day 2025.\u00a0With a 5.64 Household rating, the opener was 19% higher than a year ago.The finale against Cincinnati marked the most-streamed Sunday game in Sox history.On Opening Day, digital ad insertion revenue increased 106% year-over-year from last Opening Day.\u00a0<\/p>\n
These gains build on a 2025 season during which DTC subscribers more than doubled, and total Red Sox streaming minutes increased 232%.<\/p>\n
Bruins Playoff Push<\/p>\n
The record-setting Bruins stretch included:<\/p>\n
Saturday\u2019s game against Minnesota was the highest-streamed Bruins game ever on NESN 360.Sunday\u2019s game against Columbus stands as the second-highest regular-season audience on NESN 360, and third-highest overall in platform history.Games against Toronto (Tuesday) and Buffalo (Wednesday) rank third and fourth, respectively, among regular-season streaming audiences.<\/p>\n
\u201cThis past week captured the power of our historic franchises,\u201d said David Wisnia, President and CEO of NESN. \u201cOur record-breaking performances underscore how deeply fans are engaging with both teams on NESN and NESN 360, whether at home, on the go, and across every screen.\u201d<\/p>\n
With both teams surging into spring, NESN continues to expand its leadership in regional sports streaming, offering fans unparalleled access to live coverage and exclusive content across digital and linear platforms.<\/p>\n
To download the full regular season schedule and receive automatic updates and game reminders directly on your favorite device, visit\u00a0www.NESN.com\/schedule<\/a>.<\/p>\n For the latest news and programming updates from NESN, follow us at @NESN on\u00a0X<\/a>,\u00a0Facebook<\/a>,\u00a0Instagram<\/a>,\u00a0YouTube<\/a>,\u00a0TikTok<\/a>, as well as\u00a0NESN.com<\/a>. And download the NESN 360 app for game updates and the best of New England\u2019s sports news.<\/p>\n