ATLANTA, Ga. (Atlanta News First) – Autographed baseballs, game-worn jerseys, and bases rounded by Atlanta Braves legends can all be found inside a new memorabilia and collectables store at Truist Park. <\/p>\n
\u201cWe actually have dirt from the World Series that came off of the field in game three,\u201d Lisa Williams, Braves vice president of retail operations, said.<\/p>\n
The store is called South End Trading Company and is located just inside the right field gate.<\/p>\n
\u201cThe name came from our first home in Boston as the Boston Braves at South End Grounds and this is our re-imagined, updated, game-used, collectable memorabilia store,\u201d Williams said.<\/p>\n
It\u2019s a Braves fan\u2019s paradise, complete with a vault of one-of-a-kind items.<\/p>\n
\u201cWe actually have a game-used and autographed Hank Aaron jersey from 1969,\u201d Michale Margarite, Braves retail marketing coordinator, said. <\/p>\n
The idea is to bring Braves memorabilia and history directly to fans, giving them the chance to see it up close or even take something home with them. Like baseballs used in the game they\u2019re attending.<\/p>\n
\u201cWhen we get the baseballs in around the 6th or 7th inning, we\u2019ll bring them up to the store for sale and this light will go on to indicate that everybody can come get a baseball from today\u2019s game,” Margarite said.<\/p>\n
Some of the items are for sale in-store, while others are up for auction online. <\/p>\n
Collectables will be rotated every homestand to reflect milestone moments, like Dominic Smith\u2019s recent walk-off grand slam during his Atlanta Braves debut, just two weeks after his mother\u2019s death.<\/p>\n
\u201cThe helmet that Dominic wore on Saturday night\u2019s walk-off, we\u2019re actually going to auction that off,\u201d Williams said. \u201cAnd 100% of those proceeds are actually going to go to a cancer charity of his choice.\u201d<\/p>\n
Williams said a portion of all of the proceeds from game-used and authentic memorabilia sales is going to the Braves Foundation, which supports the community through charitable projects year-round. <\/p>\n
How to watch Braves on Gray<\/p>\n
The Braves and Gray Media will simulacast 25 games for free, over-the-air to fans across Braves Country through Braves on Gray<\/a> local television stations, reaching 26 markets throughout the Southeast.<\/p>\n