They\u2019ve got balls. Literally.<\/p>\n
This week at Citi Field and Yankee Stadium, two rival streetwear brands are stepping up to the plate with branded merch for New York\u2019s beloved baseball teams, the Mets<\/a> and the Yankees<\/a>. <\/p>\n Who will capture the hearts and the closet space of sports-loving Big Apple shoppers? <\/p>\n Taking a big swing in Flushing Meadows-Corona Park is Eric Emanuel, the bombastic \u201cking of shorts<\/a>\u201d with fans like Travis Scott, LeBron James and Justin Bieber. <\/p>\n His 10-year-old namesake brand has partnered with Adidas and BAPE in the past, but on July 10, he became a member of the New York Mets family with a capsule collection<\/a> of shorts, tees, hoodies, New Era hats and a limited-edition nacho helmet (which was only available at the stadium), ranging in price from $68 to $168.<\/p>\n Dueling streetwear merch from Goat USA (left) and Eric Emanuel (right).<\/p>\n Mets center fielder A.J. Ewing<\/a> and third baseman Brett Baty<\/a> are the team faces for the special drop, which can be purchased on the brand\u2019s site or at Emanuel\u2019s SoHo store.<\/p>\n \u201cThe Mets are a storied New York team,\u201d Emanuel told The Post. \u201cThey are iconic.\u201d <\/p>\n A.J. Ewing (L) posing in the drop alongside Brett Baty (R). Eric Emanuel<\/p>\n Meanwhile, in the Bronx, the pinstripe mafia has hooked up with Big Apple streetwear label Goat USA for an exclusive first drop of $59 graphic tees and $124 hoodies stamped with the label\u2019s mascot, a cartoon goat named Chuck with giant sunglasses and a tight smile wearing a NYY uniform, fronted by first baseman Ben Rice<\/a>, who told Women\u2019s Wear Daily<\/a> he was \u201call in\u201d the moment Goat USA came calling.<\/p>\n \u201cThis is a huge moment for me personally and for my family,\u201d said label co-founder Dylan McLaughlin, a Syracuse native who calls himself a \u201clifelong\u201d fan of the New York team. \u201cIt\u2019s truly a highlight of my life.\u201d <\/p>\n \u201cHe\u2019s the actual goat,\u201d McLaughlin said about the brand\u2019s mascot, \u201cand then the Yankees are the baseball GOAT.\u201d <\/p>\n Yankee slugger Ben Rice in a Goat USA t-shirt. Goat USA<\/p>\n But here\u2019s the thing about calling yourself \u201cthe greatest\u201d \u2014 it doesn\u2019t actually work if you\u2019re losing, which might put both streetwear brands in a bit of a jam. <\/p>\n Rice bombed last night\u2019s peculiar Netflix Home Run Derby<\/a> and the Mets lost<\/a> their Friday night game against the Red Sox.<\/p>\n Both streetwear labels seem undeterred.<\/p>\n Eric Emanuel x New Era caps for the Mets Eric Emanuel<\/p>\n McLaughlin emphasized that his Yankees collection \u201cis as much about community as it is about the win,\u201d saying that Chuck the Goat is meant to be like Mickey Mouse or Hello Kitty, a mascot that brings people together in the name of fun instead of FanDuel cash.<\/p>\n \u201cAnd if you want to do that in quality clothing that\u2019s really set apart from other sports merch, that\u2019s us. We care so deeply about how our clothes are made, how they last\u2026 We do it with charm and class\u2026 We absolutely win that category,\u201d he added.<\/p>\n Emanuel would beg to differ \u2014 except the swagger-driven entrepreneur has probably never begged for anything in his life.<\/p>\n \u201cWe did a full stadium takeover of that Red Sox game on Friday with our merch,\u201d he said. \u201cWe created a full, gorgeous moment in time. We made Eric Emanuel nacho helmets. We gave out shirts.\u201d (Emanuel estimates that over $75,000 was spent on the promotion.) <\/p>\n \u201cWill the Mets always win? Not on the field. But in general? Yes. And in streetwear? Yes. There\u2019s not a New York brand right now,\u201d he insisted, \u201cwho can go up against me.\u201d<\/p>\n The next Subway Series between the Mets and the Yankees takes place on Sept. 11 \u2014 Sept. 13, leaving shoppers exactly 2 months to get dressed for the occasion. <\/p>\n","protected":false},"excerpt":{"rendered":"They\u2019ve got balls. Literally. This week at Citi Field and Yankee Stadium, two rival streetwear brands are stepping…\n","protected":false},"author":2,"featured_media":751789,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2396],"tags":[5,22261,5826,101,4,1690,61,2548,4203,16794,1578,93271],"class_list":["post-751788","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-mets","tag-baseball","tag-fashion-beauty","tag-lifestyle","tag-mets","tag-mlb","tag-new-york","tag-new-york-mets","tag-newyork","tag-newyorkmets","tag-online-shopping","tag-sports-fans","tag-street-style"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/116919970307662270","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/751788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=751788"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/751788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/751789"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=751788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=751788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=751788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}