<\/p>\n
Brewers fever drives record MLB postseason merchandise sales<\/p>\n
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MADISON (WKOW) — Milwaukee has set a new record for the most merchandise sales in MLB postseason history.<\/p>\n
Stores are working overtime to keep up with demand, and it’s not just retailers cashing in. Home-based businesses are also getting a boost from Brewers fever.<\/p>\n
Brewers owner Mark Attanasio shared the news with MLB reporter Bob Nightengale on Saturday, before Game 2 of the NLCS.<\/p>\n
Here in Madison, Brianna Richard has turned her excitement into custom-embroidered sweaters and T-shirts.<\/p>\n
Her first postseason design featured Bucky Badger in overalls, holding a baseball bat.<\/p>\n
“I love the Badger gear, and I feel like that’d be a perfect marriage of Milwaukee and Madison together,” Richard said.<\/p>\n
When she shared it online, the orders started rolling in.<\/p>\n
“I woke up and I just kept, like, my phone kept going off for, like, order after order after order,” Richard said.<\/p>\n
Richard says she’s seeing the excitement firsthand.<\/p>\n
One customer showed up wearing her Brewers jersey and ready for Game 1 on Friday.<\/p>\n
“And she’s like, ‘You have my order ready?’ I was like, ‘Yeah, like, it’s ready.’ It’s like pitch black outside, but just seeing how excited she was … I feel like it was really cool,” Richard said.<\/p>\n
With the Crew’s postseason run continuing, suppliers are hoping they can keep up with fans’ demand for Brewers gear.<\/p>\n","protected":false},"excerpt":{"rendered":" Brewers fever drives record MLB postseason merchandise sales MADISON (WKOW) — Milwaukee has set a…\n","protected":false},"author":2,"featured_media":838786,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2288],"tags":[5,136,2328,2304,4,2305,2303,169,185,558],"class_list":["post-838785","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb-postseason","tag-baseball","tag-brewers","tag-major-league-baseball-playoffs","tag-major-league-baseball-postseason","tag-mlb","tag-mlb-playoffs","tag-mlb-postseason","tag-news","tag-sports","tag-top-stories"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@mlb\/117511634524267617","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/838785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/comments?post=838785"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/posts\/838785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media\/838786"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/media?parent=838785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/categories?post=838785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/mlb\/wp-json\/wp\/v2\/tags?post=838785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}