SAN ANTONIO – The San Antonio Spurs are partnering with a South Texas Vodka brand, Live Oak Vodka, in a collaboration that will bring a new bar to the Frost Bank Center this spring.
The Live Oak bar will be located in Section 206 on the Frost Bank Center balcony level. The bar will be open in Spring 2025 to fans during Spurs game day and arena events. Live Oak Vodka will be featured in multiple bars throughout the arena, including specialty cocktails for fans to enjoy.
“We are incredibly excited about this partnership with the San Antonio Spurs. This collaboration is a natural fit, uniting two brands with deep commitment to South Texas,” said Kenneth Bethune, Managing Partner at Live Oak Vodka. “We look forward to sharing our Texas-made vodka with Spurs fans across the city and beyond.”
A co-branded Spurs x Live Oak keepsake bottle will launch in local retailers later this year.
“It’s always an honor to support a locally grown business in their pursuit of expansion and success, and Live Oak is an incredible example of how to maximize growth while maintaining your dedication to quality and customer care,” said Frank Miceli, Chief Commercial Officer at Spurs Sports & Entertainment. “We look forward to sharing a bright future and strong partnership with this exciting brand on the rise.”
About Live Oak Vodka
Founded in 2018 by San Antonio native Kenneth Bethune and handcrafted in Beeville, Texas by Coastal Bend Distilling Co., this premium vodka is inspired by the region’s iconic live oak trees. Live Oak Vodka uses high-quality ingredients and a careful distilling process to produce a smooth, clean taste.