https://img.particlenews.com/image.php?url=0Y0u7c_1498Ha2500Luka Doncic billboard promoting his new partnership is for all Dallas Mavericks fan to see outside American By Blizzard

Even after his blockbuster move to the Los Angeles Lakers, Luka Doncic’s shadow still looms large in Dallas. Mavericks fans remember every step-back three, every clutch pass, and every playoff run, and his emotional return last April only deepened the bittersweet nostalgia.

Doncic, who sent a recent seven-word message to doubters, poured in 45 points in a Lakers win at the American Airlines Center, wiping away tears during a pregame tribute that reminded everyone just how much he meant to the franchise.

Now, while he’s settling into life as a Laker and undergoing an astonishing body transformation, Doncic is also carving out a new lane off the hardwood. Blizzard Entertainment announced a major collaboration with the NBA All-Star, introducing him into the Overwatch 2 universe under the moniker “Sharpshooter 77.”

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The crossover reflects Doncic’s genuine passion for the game, as he isn’t just a casual player — he’s achieved Grandmaster status and even cracked the Top 500 in North America since the launch of Overwatch’s new Stadium Mode.

“Many have seen how competitive I am on the basketball court, but you may not know that I’m just as competitive when I’m playing Overwatch,” Doncic said.

“I love this game, and am excited about this partnership. It’s special to be in the game in a way that other players can be part of.”

The partnership will be felt in the digital space and beyond. Fans will see Overwatch-themed billboards featuring Doncic in Los Angeles, Dallas, and Katowice, Poland, where he is currently competing with Slovenia in EuroBasket.

Around Crypto.com Arena and LA Live, Doncic’s image will beam down on Lakers fans – as it will in Dallas just outside American Airlines Center, which he called home not that long ago, serving as a reminder of his time as a Maverick.

Inside the game, Sharpshooter 77 comes to life with a custom player title, a giveaway of 77 loot boxes, and a golden basketball weapon charm bearing his jersey number.

Overwatch players will also be able to use Stadium hero builds inspired by Doncic’s on-court persona, including “Fadeaway Fan” Cassidy, “Luka Dunkcic” Lúcio, and “Hooper Trooper” Zarya.

Fresh off signing a three-year, $165 million contract extension with the Lakers, Doncic recently silenced injury fears after a EuroBasket scare — he limped off during a game but was cleared of serious damage.

In a friendly for Slovenia, he delivered 28 points, 10 assists, six rebounds, three steals, and a block, reminding fans he’s ready to lead the Lakers into a high-stakes 2025–26 NBA campaign.