Miami Heat fans want to hear about titles, not Taylor Swift.
That’s true even in August, the dead of the offseason.
The Heat’s social media team tried to bring a little levity on Tuesday, with a Twitter/X and Instagram post about Swift’s engagement to Kansas City Chiefs tight end Travis Kelce. That team swiftly had to shake off a very negative reaction.
all of us rn pic.twitter.com/WsPNI9Pwtq
— Miami HEAT (@MiamiHEAT) August 26, 2025
Poor Bam Adebayo, getting mixed up in this mess. And now, look what the Heat made us do: a Swift post on a Heat content page, if only to show the reactions.
This franchise was winning back to back championships now they live tweeting Taylor Swifts engagement https://t.co/siEahqbV3O
— Hana 🏀 (@HanaHoops) August 26, 2025
Or this one:
aye dawg delete this. https://t.co/Uj4znyB2Ci
— “Sha-Vaughn”B.| 🌖🪬 (@SiobhanBeslow) August 26, 2025
And then there was this:
No, we really just want our basketball team to be good at basketball again. https://t.co/ED4ONTrmZY
— The Commonest Man in Festo (@hottakeharry) August 26, 2025
That doesn’t even get into the Twitter/X mentions or the Instagram comments. To be fair to the Heat, the summer can be cruel, especially when the team is coming off a 37-45 campaign and a first round exit by sweep. And it’s not like the Heat were the only team in South Florida capitalizing off Swift’s popularity. The Florida Panthers posted about the engagement as well — though their fans were kinder, because they’ve just been given two straight championships and the Panthers appear primed to compete for a third.
Still, the Heat should have probably gone with a blank space rather than that particular post. They tried to make up for it with the next tweets, and IG offerings.
You can never go wrong posting a smiling Goran Dragic. Not with Heat fans. That was much better received.
Admin redemption pic.twitter.com/YP54TrLUX2
— 🌴🇺🇸🇨🇴🌴 (@Birdey954theWin) August 26, 2025
Imagine how happy Heat fans will be if Dragic is hired to the front office.
To steal again from Swift’s catalogue, they might even sing that Dragic “belongs with me.”
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