Prime Video announced today that Allen Iv3rson, its three-part docuseries on former NBA superstar Allen Iverson from Shaquille O’Neal’s Jersey Legends (a division of Authentic Studios) and Stephen Curry and Erick Peyton’s Unanimous Media, is set to premiere on October 23.
Directed by One9, the doc offers a look at how Iverson’s authentic voice and unapologetic expression of style paved the way for future generations and revolutionized the culture of the NBA. From his origins in Hampton, VA, to his ascent as one of the most tenacious and exhilarating basketball players of all time, Iverson fearlessly embraced his individuality both on and off the court.
Iverson’s magnetic personality and fierce competitive spirit endeared him to fans, teammates, and opposing players alike. Now, through a new level of access to Iverson, along with intimate interviews with family, friends, and fellow NBA players and coaches, he shares a more reflective side of his present-day self, as he takes us on a journey through his history into the present day, where he realizes his cultural impact long after his playing days have come to an end. One9 describes the doc as “a story of resilience, sacrifice and uncompromising truth.”
“After competing against Allen for many years, I’ve witnessed his greatness firsthand,” said Jersey Legends’ O’Neal. “I know the man Allen is, and I’m honored to tell his definitive story and show his impact off the court. Allen’s willingness to give One9 complete access to his life story will allow audiences to see the true Iverson for the first time.”
Added Peyton and Curry of Unanimous Media, “We’re proud to partner with Prime Video, Shaquille O’Neal, and Jersey Legends to tell the powerful story of Allen Iverson, a true original whose fearless authenticity reshaped the game and the culture around it. Allen Iv3rson goes beyond the highlights to explore the man behind the legend, from his upbringing to his lasting global impact. This film is a celebration of Iverson’s legacy and the path he paved for future generations.”