Changes to college athletics can be complicated. They sure sound that way, at least. Then again, in this new era of collegiate athletics, what isn’t complicated? Reading about any new changes can feel like reading from a medical school book.
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According to Yahoo college football insider Ross Dellenger, legislation that would allow sponsorship patches to be added to college football jerseys as soon as 2026 could be approved in the coming months.
This is coming from the meetings of NCAA Division I commissioners in Chicago this week.
There appears to be strong feelings around restricting the total number of sponsorship patches on jerseys “to avoid overexposure,” like what most NASCAR race suits generally feature, per Dellenger.
While most jersey patches are still prohibited under current NCAA rules, Yahoo reported in December that college leaders were entertaining the idea of making a change to allow patches on football and men’s basketball jerseys, and possibly even on the uniforms of game officials.
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Can you imagine if this came into fruition? Imagine Kentucky basketball wearing a sponsorship patch of any company.
This sounds like a win-win for college athletics and companies. But as we all know, with college athletics, nothing is as simple as it should be.