SACRAMENTO – In a 30-hour span, Doug Christie has spoken to the media with more fire and passion than the Kings have played with all season.

One night after calling out haters and critics during his pregame media availability before Tuesday’s loss to the Minnesota Timberwolves, Christie approached the podium Wednesday after another blowout loss, his team’s fourth in a row.

Before a reporter could even get a question off, the coach muttered three words as he took a seat.

“Shameful compete level,” he said after Sacramento’s 133-100 loss to the Atlanta Hawks.

A ticked-off and emotional Christie went on to address the media in a fiery 13-minute dialogue that included a couple of F-bombs and the word “unacceptable” a handful of times.

“I’ve taken butt whoopings, that’s part of the game,” Christie said. “But you know what I’m going to do? I’m going to come back. You are not going to represent the Sacramento Kings — it just ain’t happening, man. Put on a jersey – represent it properly. 

“These people need to come into the turnstiles, and they need to be proud when they leave here about the product that they see, not f–king embarrassed. It’s unacceptable. Period.”

The Kings got off to a sluggish start, scoring just 10 points in nearly the first seven minutes of the game. But a couple of substitutions and a spark off the bench helped Sacramento pull within three to close out the quarter.

Then Sacramento turned the ball over eight times in the second frame and scored just 12 points in the entire quarter. Twelve points.

The Kings shot 4 of 22 (18.2 percent) from the field and 2 of 14 (14.2 percent) from 3-point range in the second quarter.

Atlanta outscored Sacramento 39-22 in the third quarter, and Christie had had enough at that point. He benched his veteran starters and thrust Precious Achiuwa, who joined the team last week, Daeqwon Plowden, who played his first game of the season and first with Sacramento, and rookies Maxime Raynaud and Nique Clifford onto the floor. They replaced DeMar DeRozan, Domantas Sabonis, Dennis Schroder and Russell Westbrook. Keon Ellis, who already was on the floor, remained in the game.

Christie admitted postgame that the substitution was intended to send a message to the team – particularly its leaders.

“I was embarrassed,” Christie said. “I wish I could have put on the Jersey at 55 [years old], I would have showed you better than that. At least I’m going to use all six fouls. I can’t move, but I’m going to foul the s–t out of somebody.”

DeRozan finished with four points in 19 minutes. It was just the third time he’s scored four points or less since joining the Kings during the 2024 offseason.

Schroder appeared to have been on the right track toward snapping out of a shooting slump, but finished with just nine points. Sabonis had 12 points and four turnovers. Westbrook and Achiuwa each had 10.

Two Hawks bench players outscored every Kings starter on Wednesday.

The leading scorer for Sacramento? Keon Ellis, who during this homestand, has been in and out of Christie’s rotation and experienced back-to-back games where he didn’t see the floor until the fourth quarter.

Ellis finished with 20 points on 7-of-14 shooting from the field and 6 of 11 from downtown, with six rebounds, three assists and one steal in 30 minutes off the bench.

Sacramento’s bench outscored Sacramento’s starters 55-45.

Christie kept it straightforward when he was asked if the bench’s production could lead him to shake up some things with his lineups moving forward.

“You got to,” he said. “Those guys [the starters] are minus-31, minus-38, minus-34, minus-20. I mean, you got to.”

Sacramento’s locker room is filled with established veterans, multi-All-NBA and All-Star players and likely future Hall of Famers.

They’ve each experienced their fair share of ebbs and flows that come throughout an NBA season, and one would think, should know how to respond when adversity hits like it has for Sacramento.

Christie hopes — and encourages — his leaders will be leaders.

“I would like them to lead,” Christie said. “You said veterans, so they need to lead, because we got young players in there watching this, and I’m going to text every one of them young players [saying] that’s not acceptable. Do not even think about even trying to equate that that is OK. Do not do it. I will not let you do that, because that s–t, it ain’t cool, no. So they need to lead.

“What do you want for your team? What do you want for this city? If you want something more than what that was — because that was trash — then lead them. Talk to them. Demonstrate for them. Go out there and show them. … Play the game. The game is to be respected. There’s a way to play this game and that ain’t it.”

While Christie didn’t seem to take a breath during his press conference, there was one lengthy pause that was noteworthy.

Christie, a former Kings player and now lead coach for the organization he loves and admires with every fiber in his being, was asked how he gets his players to care as much as he does.

A 44-second pause ensued. Silence.

Alas, a well-thought-out response.

“You know this one has passed me. This is about you. I know what I feel. I know what time I get up. I know what time I put into this. I know how serious I am about my job. I know what I want for them. And I even take it a step further and say, I know what the organization wants. But you got to want that as an individual — individually — when you look in the mirror. Then after that, you go collective. And right now, that’s where we run into the problem is the individual and the collective. Individually, you got to bring it, and then collectively, you got to love on each other. You got to love your brother enough to help him, to talk, to be there, to have extra efforts.

“I’m here to tell you it’s hard. Defense is not for the faint of heart. That’s why everybody don’t do it. But if it’s the last thing that I do, we will put a product out there that they’re like, ‘Damn. He did that. They doing that.’ It just is how it’s going to be. We’re not going to accept none of this. I don’t want our fans to accept. Nah, don’t. You don’t have to. It’s people that actually will do things the right way. [They] might not be as talented, but guess what? That’s when the hockey shift came in. We got some young kids, but you know what they’re going to try to do? They’re going to try to compete. Now, Max is not as talented as [Kristaps] Porzingis yet, and he got into trouble. And Nique gets back cut and OK, but it ain’t from a lack of effort. It ain’t from a lack of want.”

While Kings players have said, at least publicly, that Christie’s stern messaging has resonated well with them thus far, Christie isn’t so convinced by his players’ words.

“They’re saying they want to compete. One thing that I know is you could talk about it all you want, but we not going to be verbally competing,” Christie said. “This ain’t a debate show. This is physical. This is basketball. So you can tell me all day, and you can tell yourself all day, and you can tell your teammates all day, but one thing that I do know is the ball is thrown up, that’s when you need to step up and show that. Period. Every night, 48 minutes, 24 f–king seconds at a time.”

If words won basketball games, Christie’s Kings might be the top seed in the West right now.

But as the coach passionately explained, words don’t get you anywhere.

And now it’s on his team to respond with action.

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