College hoops in Asia soars with launch of Asian University Basketball League

HONG KONG — The Asian University Basketball League has announced a seed round investment led by Blue Pool Capital. The newly raised capital will fuel the AUBL’s inaugural season in August 2025 and further the league’s vision of unlocking the massive potential of college basketball in Asia.

The AUBL is a pioneering pan-regional intercollegiate competition featuring Asia’s most prestigious university basketball programs, anchored by top teams from Greater China, Japan, and Korea. The groundbreaking new league will bring the energy and excitement of university sports and “March Madness” level fandom to the region, creating exciting rivalries and showcasing Asia’s top talent to a global audience.

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College hoops in Asia soars with launch of Asian University Basketball League | Sports

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