Cooper Flagg is just a rookie, but he’s already one of the most popular players in the NBA.
The NBA announced its annual list of top-selling jerseys for the first half of the 2025-26 season on Tuesday and Flagg’s No. 32 ranked 11th in individual sales.
Overall, the Mavericks finished ninth among the 30 teams in top-selling merchandise, an improvement from last year’s midseason ranking of 10th. It was a significant development for the Mavericks despite the massive financial loss from trading away Luka Doncic, who finished second on the list behind Stephen Curry.
The lists were created based on sales from NBAStore.com and Fanatics’ network of sites.
Mavericks
The NBA just announced its top-selling jerseys list from the 1st half of the 2025-26 season, based on sales from the NBA Store & other partner sites.#Mavs rookie Cooper Flagg ranks 11th in the league. Overall, the Mavs are 9th among the 30 teams for the top-selling merchandise. pic.twitter.com/ebEDXihQMQ
— Mike Curtis (@MikeACurtis2) January 20, 2026
Doncic, who was just named to his sixth All-Star game, saw a significant jump, moving several spots closer to No. 1. He ranked sixth with the Mavericks this time last season.
The Mavericks are doing just fine with Flagg, who finished with 18 points, seven rebounds and three assists in his NBA debut at Madison Square Garden on Monday.
Flagg is averaging 18.8 points, 6.3 rebounds, 4.1 assists and 1.3 steals this season, which includes a career-high 42 points in an overtime loss to the Utah Jazz on Dec. 15.
Nine All-Star starters made the cut, including several players with Mavericks and Texas ties.
Former Mavericks guard Jalen Brunson claimed the No. 3 spot in individual jersey sales. The New York Knicks All-Star guard was just named to his third All-Star game and scored 22 points with six assists in Monday’s lopsided loss to the Mavericks.
Garland native and Philadelphia 76ers guard Tyrese Maxey finished 10th place, just ahead of Flagg. Maxey will make his All-Star debut next month in Los Angeles. Arlington native Cade Cunningham rounded out the back end, finishing 14th on the list.
Overall, the Lakers were the highest-selling in merchandise among the 30 teams in the NBA, followed by the New York Knicks and Golden State Warriors, respectively.
Max Christie flirts with Mavs’ 3-pointer record, sets MSG ablaze in win over KnicksMavericks’ Cooper Flagg set to make return vs. Knicks at Madison Square Garden
Find more Mavericks coverage from The Dallas Morning News here.