MINNEAPOLIS, Minn.–The NBA’s Minnesota Timberwolves and the WNBA’s Minnesota Lynx on Wednesday announced a multiyear partnership naming Wings Credit Union the official credit union of both franchises.
Under the agreement, Wings will be featured prominently across team platforms, including as the Timberwolves’ official practice jersey patch sponsor, with brand visibility during games and major team events. Wings will also serve as presenting partner of the Timberwolves Retail Artist Series, which highlights local artists through exclusive, team-branded merchandise, the CU said.
The partnership includes a community-focused component aimed at addressing food insecurity. Through the “Hoops for Hunger” initiative, Wings will donate $15 to Every Meal for each three-point basket made by a Timberwolves player this season, an effort that has already generated more than $8,400 for Wings, which supports school-aged children facing food gaps. A separate community initiative tied to the Lynx will be introduced during the upcoming WNBA season.
The $9.4-billion Wings will also serve as a Lynx Changemakers partner, supporting the team’s broader efforts to advance women’s sports and promote community impact across the Twin Cities. The Changemakers platform emphasizes purpose-driven partnerships aligned around shared values.
“Wings Credit Union is a trusted, community-focused organization, and this partnership reflects our shared commitment to serving the communities we represent,” said Timberwolves and Lynx CEO Matthew Caldwell. “Together, we are focused on expanding access for fans, enhancing their connection to our teams and delivering meaningful experiences while supporting initiatives that create lasting impact beyond the game.”
Wings leaders said the partnership aligns with the credit union’s focus on community engagement and member experience.
“Minnesota is home to incredible teams and incredible communities,” said Greg Higgins, Wings executive vice president of administration and general counsel. “Partnering with the Timberwolves and Lynx is a natural fit for Wings because we share a commitment to making a difference in the communities we serve.”
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