Maison Par, an independent golf-lifestyle label based out of Monterey, received an unexpected cultural co-sign this week. Golden State Warriors star Stephen Curry was seen wearing one of the brand’s hats Monday night against the Memphis Grizzlies.Curry arrived at the arena in a white Nike hat and by tipoff, was seated courtside wearing Maison Par’s white rope cap embroidered with the phrase “Be An Athlete.”According to the company, the moment drove an immediate surge of traffic and sales to their website as fans identified the brand’s rope cap.The brand was founded by Tyler Kofman, inspired by his time living in France and his hometown of Monterey, California. As the company explains, “Maison” means house in French and “Par” is the basis of golf. Together, it represents “the house that par built.”“I’ve been a Warriors fan my whole life. Steph has been my favorite player since the day he was drafted,” founder Tyler Kofman said. “The fact that he showed up in Nike and then chose to sit courtside in Maison Par is something I’ll never forget.”
Maison Par, an independent golf-lifestyle label based out of Monterey, received an unexpected cultural co-sign this week.
Golden State Warriors star Stephen Curry was seen wearing one of the brand’s hats Monday night against the Memphis Grizzlies.
Curry arrived at the arena in a white Nike hat and by tipoff, was seated courtside wearing Maison Par’s white rope cap embroidered with the phrase “Be An Athlete.”
According to the company, the moment drove an immediate surge of traffic and sales to their website as fans identified the brand’s rope cap.
The brand was founded by Tyler Kofman, inspired by his time living in France and his hometown of Monterey, California.
As the company explains, “Maison” means house in French and “Par” is the basis of golf. Together, it represents “the house that par built.”
“I’ve been a Warriors fan my whole life. Steph has been my favorite player since the day he was drafted,” founder Tyler Kofman said. “The fact that he showed up in Nike and then chose to sit courtside in Maison Par is something I’ll never forget.”