Jaylen Brown had a solid night playing for Team Stripes in the 2026 NBA All-Star Game, helping his squad win two of the three mini-games played as part of the league’s new format that seems to be a hit. But not everything went well for the Georgia native that weekend, with Brown having a pop-up event held at the personal home of the founder of Oakley getting shut down by the Beverley Hills Police Department for supposedly holding the event despite getting turned down (according to the police) for a permit Brown denies every applying for in the first place.
The Cal alum took some time to break down his understanding of what went down in that scenario, hinting that he may have been targeted by unknown parties not wanting his event to take place at that location. “I’ll give some context,” explained Brown. “I had an event for my brand, 741; I’m also a brand partner at Oakley. The house was Jim Jannard’s house. He’s actually the creator or the son of the owner of Oakley. So as a family friend, he opened up the festivities for us, and he allowed us to do an activity in the space.”
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“We had a pop-up talking about culture, talking about the future of independence, creative control, et cetera,” continued the Celtics star. “A bunch of different people that were just there to just talk about positivity in the community, and it just seemed like somebody didn’t want that to happen.”
Feb 15, 2026; Inglewood, California, USA; Team USA Stripes forward Jaylen Brown (7) of the Boston Celtics shoots over Team USA Stars center Chet Holmgren (7) of the Oklahoma City Thunder in game four during the 75th NBA All Star Game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
“We didn’t need a permit, because the owner of the house, that was his space,” added Brown. “We were family friends. He opened up the festivities to us, so we didn’t have to, we never applied for one.”
“I think they told the media the statement they put out. Someone sent it to me, (it) said that we applied and it was denied. There was no permit ever applied for. Jim Jannard, he’s the creator of Oakley. You know what I mean? I’m a brand partner. Oakley, they opened up the house to me. I didn’t have to pay for the house or anything. They just opened it up. I had to pay for the build out. But it was hundreds of thousands of dollars wasted for it, (an) event that was supposed to be positive. But I’m offended by Beverly Hills by the statement they put out, like we applied for something and didn’t get it and we did it anyway, like we were insubordinate. I know how to follow the rules. I’m smart enough to follow the guidelines.”
“It just seemed like somebody didn’t want whatever we had going on to go on. Because out of everybody that was doing something, it seemed like I was the only one to get shut down, so you tell me how I should feel about it.”
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This article originally appeared on Celtics Wire: Jaylen Brown on beef with Beverley Hills PD over canceled pop-up event