Jaylen Brown rebuked the City of Beverly Hills on Thursday for what he viewed as a flawed and insufficient apology.

Beverly Hills officials apologized to the Celtics star after police officers shut down a private event Brown was hosting last Saturday night during NBA All-Star weekend. The city initially said Brown’s team was denied a permit for the event, but later admitted that was “inaccurate information.”

“Specifically, no permit application was submitted nor denied for the event and the residence does not have any prior related violations on record,” city officials wrote in a statement released on Instagram. “The City takes full accountability for the internal error that resulted in the inaccurate statement being distributed and is working to ensure it does not happen again.”

Beverly Hills city manager Nancy Hunt-Coffey added that “City staff observed circumstances that are believed to be City code violations, and for that reason alone, the event was ended.”

Brown strongly disputed that portion of the apology while addressing the media after Boston’s 121-110 win over the Golden State Warriors. He called the statement as a whole “a half-assed apology that I’m not accepting.”

“I wasn’t trying to stir the pot or nothing,” Brown told reporters in San Francisco. “I was just trying to enjoy my All-Star weekend, first time being a starter. We had a brand activation event. A lot of money was spent on it. Oakley was a great partner of ours. I was just trying to enjoy my time. I wasn’t trying to bother nobody, and that got taken away, and it got shut down.

“And on top of that, I feel like it kind of embarrassed me and my brand a little bit where people were making assumptions, saying that we didn’t go file the proper permits. We found out that was a lie. They put that in their statement. So why even put that out there in the statement in the first place if it wasn’t the truth? And then they said the house had violations. That was a lie, as well. And then even in the apology, they put out that — so, when do the lies stop?”

The event — an activation for Brown’s 741 Performance brand that was held at the home of Oakley founder Jim Jannard and was scheduled to include a panel featuring former NBA player Andre Iguodala and others — was shut down around 7 p.m. Brown said the incident “embarrassed” him and his brand. In an earlier post on X, he wrote: “300k down the drain” and tagged the Beverly Hills Police Department.

Brown told Andscape’s Marc Spears he was considering legal action against the city.

“I just wanted to enjoy my weekend, and I wasn’t thinking about trying to get into it with the police department or get into it with Beverly Hills,” Brown told reporters. “I’ve never had an issue with Beverly Hills. It’s All-Star weekend. It’s 7 p.m. I just wanted to enjoy myself, and I felt like that got taken away and I got embarrassed to some degree. If it happened to me, I’m sure it’s happened to a bunch of people in the past, so I look at it like that. It’s a bunch of people that probably don’t stream or it falls on deaf ears, which is unfortunate. So I’m not sure what the conclusion is. I feel like that apology — even in the statement they put out, they included some stuff that wasn’t true, even in the apology.

“So I don’t think that apology was acceptable. I lost a lot of money on partners, etc., and then people were making assumptions like we didn’t go through the proper protocols. So it was all around just a bad look. It leaves a bad taste in my mouth. I’m extremely offended. My team is offended still. I’m not sure what the conclusion is going to be. All I know is that that was some (BS).”

Brown said the Beverly Hills PD’s decision to end the gathering felt “targeted.”

“We weren’t in violation of anything,” he told reporters. “They were just trying to figure out a way to shut it down. It’s hard to not say that we weren’t being targeted, I wasn’t being targeted or my brand wasn’t being targeted. Nobody else seemed to have any issues in Beverly Hills. We were lied on in our statement and lied on again, and even in the apology, there was untruth. So I feel like I’ve been targeted, and there’s no other way to really look at it. I don’t know for what reason. I was just trying to have a good time in Beverly Hills on All-Star weekend. But here we are now a week out and I’ve still got to answer questions on it.”

Brown, who started Sunday’s All-Star game at the Intuit Dome, led Boston to a comfortable win over Golden State with a 23-point, 15-rebound, 13-assist triple-double. He was the first Celtics player to record at least 13 points, rebounds and assists in a non-overtime game since Rajon Rondo in 2009.

“I wasn’t even thinking about the game tonight,” Brown told reporters. “I was pissed. I was still pissed from that.”